X (Twitter) Revenue and Growth Statistics: 2024

Key Twitter user stats. Includes data on revenue, profit, valuation, market capitalization, number of employees, and more.
Last updated on:
February 01, 2024
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Twitter Interesting Key Facts

  • Twitter was originally created for Odeo, a podcasting company.
  • In 2006, Jack Dorsey, one of the co-founders and former CEO of Twitter, came up with an idea of an SMS service to communicate with a small group.
  • The first tweet was by Jack Dorsey, it said “just setting up my twittr”.
  • In 2006, Twitter was called twittr before because the domain name was already owned by another business. The name was changed from twittr to Twitter after the domain was purchased by the crew.
  • On August 3, 2013, Japan set the highest record for most tweets sent amounting to 143,199 tweets per second during a television screening of Hayao Miyazaki’s Castle in the Sky.
  • Twitter is considered the number 1 platform for discovery.
  • People spend 26% more time on Twitter viewing ads than on other leading platforms.
  • Twitter is considered the largest microblogging platform.
  • A tweet has a maximum capacity of 280 characters.
  • In July 2022, Twitter launched a lawsuit case against the government of India after they were ordered to remove multiple accounts and tweets that violated the country’s law.
  • Elon Musk bought Twitter for $44 billion through debt financing.
  • Twitter’s logo changed to an “X” in late July 2023.

Sources: New York Times, CNN, Twitter 1, Twitter 2, Twitter 3, New York Times, Reuters

Twitter: Company Overview (About)

Source: Twitter

When did Twitter logo changed?

Twitter’s logo changed to an X on July 24th, 2023. The concept was clarified in October 2022, when Elon Musk tweeted that purchasing Twitter was “an accelerant to creating X, the everything app”.

Elon Musk's tweet about the X logo in 2022

Source: Elon Musk’s tweet in October 2022.

How much does Twitter charge for the blue check mark?

It now costs $7.99 a month to be verified on Twitter. Elon Musk brought down this judgment with the reasoning that there are a lot of bots and fake accounts on Twitter. He believes that by charging this amount of money, this would decrease the number of bots and fake accounts on the platform.

Source: BBC, CBS News, The Verge, Platformer

When was Twitter delisted from public markets?

Twitter was delisted from the New York Stock Exchange last November 08, 2022. When Elon Musk completed his acquisition of Twitter, it changed the company from a publicly traded company to a privately owned company.

Data about Twitter’s financials on Google Finance was also removed.

Source: Quartz

How much money did Elon Musk spend to buy Twitter?

Elon Musk spent $44 billion to buy Twitter. The acquisition was initiated on April 14, 2022 and concluded on October 27, 2022.

Source: ABC News

How does Twitter make money?

Twitter makes money through ads. Their revenue can be divided into two segments: Advertisements, and Data Licensing & Others.

Twitter creates targeted ads for business profiles using advertising formats. This includes: Promoted Ads, Twitter Amplify, Follower Ads, and Twitter Takeover.

Source: Wealth of Geeks

What is Twitter’s Revenue?

Twitter had revenues of $5.08 billion in 2021, an increase of 36.56% in year-over-year growth.

Source: Twitter

What is Twitter’s Ad Revenue?

Twitter had an ad revenue of $4.51 billion in 2021. It increased by 40.50% compared to $3.21 billion in ad revenue in 2021.

Source: Twitter

Twitter Data Licensing & Other Revenue

Aside from advertising, Twitter also earns from other segments such as data licensing. In 2021, Twitter earned $571.79 million from data licensing and other revenue.

Source: Twitter

How much money does Twitter spend on sales and marketing?

In 2021, Twitter spent $1.18 billion on their sales and marketing.

Source: Twitter

Twitter Profit

Twitter has -$221 million in profit in 2021.

Source: Twitter 1, Twitter 2

How much is Twitter worth? (Valuation)

Before going public, Twitter was valued at $9.25 billion in 2011.

Sources: Pitch Book, Tech Crunch

What is Twitter’s market cap?

Twitter have a market capitalization of $41.09 billion in 2023, an increase of 7.65% in year-over-year growth compared to last year’s $38.17 billion.

Source: Companies Market Cap

How many people work at Twitter?

Twitter hired 2,000 more employees in 2021, raising the number of employees to 7,500.

As of November 2022, Twitter has 2,750 employees left.

Source: Twitter

Twitter Employees: Gender Distribution 2022

Source: Statista

How many employees did Elon Musk fire from Twitter?

Elon Musk fired more than half of Twitter’s employees and the rest resigned from the company. There were only 2,750 employees left on Twitter from 7,500 employees when Elon Musk took over the company.

Source: Los Angeles Times, SF Chronicle

How many people use Twitter? (Monthly Active Users)

Source: Twitter

How many DAU does Twitter have globally?

Twitter had 217 million monetizable daily active users last 2021. Twitter started counting their DAU in 2018.

Source: Twitter

How many DAU does Twitter have in the U.S.?

Twitter had 38 million monetizable daily active users on Twitter in the U.S.

Source: Twitter

How many DAU does Twitter have outside the U.S.?

There are 179 million monetizable daily active users (DAU) in Twitter.

Source: Twitter

What is the average age of Twitter users?

More than one-third of Twitter users are aged 25-34. Meanwhile, Twitter users with ages below 18 compromises 6.6% of the total Twitter user base.

Source: Statista

Twitter Users Age Distribution in the U.S.

Almost half of the people using Twitter in the U.S. are ages 18-29 while 5% of the platform’s users are more than 65 years old.

Source: Pew Research: News Consumption Across Social Media in 2021

How many males are using Twitter?

67.33% of Twitter users are male.

Source: Similarweb

How many people regularly source news from Twitter?

A study by Pew Research shows that 55% of Twitter users regularly get news coming from the platform in 2021.

Source: Pew Research: News Consumption Across Social Media in 2021

Who has the most followers on Twitter?

Source: Twitter

How many tweets are being sent each day?

Around 500 million tweets are being sent each day. There are also around 5,700 tweets being sent per second and around 342,000 tweets sent per minute.

Source: Twitter

Who has the most retweeted tweet?

Yusaku Maezawa, a Japanese billionaire and art collector, owns the most retweeted tweet of all time. His tweet has been retweeted 3.7 million times.

Source: Twitter

How many Twitter accounts have the blue check mark?

There are 424,000 verified accounts with blue check marks on Twitter in 2022.

Source: Statista

How much time do people spend on Twitter?

Globally, people spend an average time of 10.62 minutes per day in using Twitter.

In the U.S., people spend an average of 34.80 minutes per day on Twitter.

Source: Similarweb

Where is Twitter available (in which countries)?

Twitter is available in almost every country. However, there are countries where the government mandated to block Twitter either temporarily or permanently.

Sources: Censhorship and deletion practices in Chinese social media,  Bloomberg, Global News, Net Blocks, BBC, Eurasianet, CS Monitor, India Express

Which countries have the highest Ad Reach on Twitter?

Surprisingly, Japan is the country with the highest Ad Reach with 52.3%

Source: Hootsuite

Which countries use Twitter the most?

The United States has the most number of Twitter users with 76.9 million people using the app. Coming in second place is Japan with 58.9 million Twitter users.

Source: Statista

Which countries visit Twitter the most?

The United States visited Twitter the most with 25.29% of traffic coming from the country.

Source: Similarweb

Twitter Mobile App Stats: iOS vs Android

Key stat and key info for Twitter mobile app on iOS.

Key stat and key info for Twitter mobile app on Android.

Sources: Google Play, Apple Store, Tech Crunch, Twitter

Twitter Funding History

Twitter was funded through 15 rounds and raised a total amount of $12.9 billion.

Twitter was last funded by Greenlight Capital with an undisclosed amount.

Source: Crunchbase

Twitter Investments

Twitter’s latest investment was on February 8, 2022, for OpenNode in a funding round called Series A – OpenNode which raised $20 million.

Source: Crunchbase

Twitter Financials

This section provides us with information on Twitter’s total assets, total liabilities, cash from investing, cash from financing and

Twitter Total Assets

Twitter had total assets of $14.06 billion in 2021, an increase of 5.08% in year-over-year growth.

Source: Twitter

Twitter Total Liabilities

Twitter had total liabilities of $6.75 billion, an increase of 24.77% in year-over-year growth.

Source: Twitter

Twitter: Operating Cash Flow

Twitter had an operating cash flow of $632.69 million in 2021.

Source: Twitter

Twitter: Investing Cash Flow

Twitter had an investing cash flow of $52.62 million in 2021.

Source: Twitter

Twitter: Financing Cash Flow

Twitter had a financing cash flow of -$472.82 million in 2021.

Source: Twitter

How much money does Twitter lose due to AdBlock?

Twitter loses $160.93 million of ad revenue due to AdBlock each year.

Source: HypeStat

How many pageviews on Twitter are blocked by AdBlock?

Around 300 million pageviews are blocked on Twitter due to Adblock.

Source: HypeStat

Twitter Web Traffic Overview

Source: HypeStat

Twitter Traffic Sources

Source: HypeStat

How many people are using Twitter through their mobile app?

More than 90% of the web traffic on Twitter is coming from mobile devices.

Source: HypeStat

What is Jack Dorsey’s net worth?

According to Forbes, Jack Dorsey has a net worth of $6.1 billion in 2022.

Source: Forbes

What is Elon Musk’s Net Worth?

Elon Musk has a net worth of $219 billion in 2022

Source: Forbes

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.