Twilio Revenue and Growth Statistics (2024)

Key Twilio user stats. Includes data on revenue, profit, investments, number of employees, and more.
Last updated on:
December 29, 2023
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Twilio Interesting Key Facts

  • Jett Lawson, CEO and co-founder of Twilio, helped build Amazon Web Services which had become the biggest cloud platform in the world. He was hired by Amazon in 2004 as the product manager of their small team.
  • Jeff Lawson built an application that rick rolled people in 2008.
  • Investor Dave McClure used the app to troll TechCrunch founder and editor Michael Arrington.
  • In June 2010, OpenVBX was launched by Twilio. It is an open-source product that gives businesses the ability to configure phone numbers to receive and reroute phone calls.
  • On June 22, 2016, Twilio filed an IPO and started trading the next day with a surprising 92% increase on that very same day.
  • On August 04, 2022, Twilio’s employees were victims of an SMS phishing campaign where an attacker gained access to the company’s internal network.
  • In September 2022, 11% of Twilio’s workforce was laid off to increase its profit margin.
  • CEO Jeff Lawson reasoned out that the selection of laying off a good portion of their workforce was based on an “anti-racist/anti-oppression lens”.
  • In October 2022, Twilio’s stock fell by 83% from its high.

Sources: TechCrunch 1, TechCrunch 2, Fortune, The Wall Street Journal

Twilio Company Overview (About)

Let’s have a quick look at Twilio as a service and company. At a glance:

Sources: Biz Journal, SEC, Twilio

What is Jeff Lawson’s net worth?

Jeff Lawson, one of the co-founders of Twilio, has a net worth of $1 billion in 2022, a decrease of $1.2 billion from his net worth in 2021.

Jeff Lawson’s net worth went higher from 2019 to 2021, but lower in the 2021-2022 interval.

Source: Forbes 1, Forbes 2

Twilio Revenue

Twilio had a revenue of $2.84 billion in 2021 with a growth of 61.31% from 2020. As of Q3 of 2022, Twilio has $984 million up by 33% year over year from the same period.

The table below will share with us how much revenue Twilio had earned throughout the years.

Note how every year at Twilio saw an increase in revenue, reaching $2.84 billion by 2021.

Source: Google Finance, Twilio

Twilio Operating Expense

Twilio had an operating expense of $2.31 billion in 2021 with 66.19% increase in year-over-year growth.

The table below shows us Twilio’s operating expense from 2017 to 2021.

Just as revenue increased, operating expense also went up by quite a lot throughout the years.

This makes us wonder the profits of Twilio, which we’ll look at right now.

Source: Google Finance, Twilio

What is Twilio’s Profit?

In 2021, Twilio had a profit of $1.39 billion with an increase of 51.80% in year-over-year growth.

The table below shows us a more detailed look at Twilio’s income from 2017 to 2021.

Happily for Twillio, profits always saw an increase. See how every year at Twillio has an at least 37% profit increase with each new year.

Source: Google Finance, Twilio

What is Twilio’s market capitalization?

Twillio’s market cap has ups and downs. In 2022, it reached $8.65, with an 81% decrease from 2021.

The highest market capitalization that Twilio saw was in 2020, reaching $54.32 billion. That’s a 299.41% increase from 2019!

Source: Companies Market Cap

Twilio Acquisitions

Twilio has acquired a total of 11 companies.

The table below shows us a more detailed look on Twilio’s acquisitions.

Source: Crunchbase

What are Twilio’s Investments?

Twilio has made a total of 25 investments of which they are the lead investors on 5 investments.

The table below shows us their most recent investments.

Source: Crunchbase

Twilio Funding History

Twilio has been in 11 funding rounds. Their latest funding happened last on the day of their Initial Public Offering.

The table below represents Twilio’s funding history.

Source: Crunchbase, Golden

What is Twilio’s Market Share in CPaaS Market?

In the Q2 2021, Twilio has the largest share in the Communications platform as a service (CPaaS) market. Following in the second place is Rest.

The table below shows us a more detailed outlook.

Twilio has 38% market share in the CPaaS market. This makes Twilio the largest player in the game, at least for the moment.

We’re saying this because Rest is coming hot in the second place, with 30% market share of the whole industry.

Source: Statista

What is Twilio’s dollar-based net expansion rate?

At the end of December 2021, Twilio’s dollar-based net expansion rate is 131%.

Dollar-based Net Expansion Rate is calculated based on the revenue generated by customers from the start of the period with the revenue generated by the same customers at the end of the period

Source: Twilio

How many active customer accounts are there in Twilio?

In 2021, there were 256,000 active customer accounts in Twilio.

In constart, there were 36,606 active Twilio customer accounts in 2016.

Sources: Twilio 1, Twilio 2, Twilio 3, Twilio 4, Twilio 5

How many developer accounts are there Twilio?

As per Twilio’s blog, there are more than 5 million developer accounts in 2019. In 2021, there were more than 10 million developer accounts.

Sources: Twilio 1, Twilio 2, Twilio 3, Twilio 4

How many employees does Twilio have?

In 2021, Twilio has 7,867 employees. As of Q3 2022, Twilio has 8,992 employees.

In 2015, there were 521 people working at Twilio. See how the number went so high until 2022!

Source: Twilio 1, Twilio 2, Twilio 3, Twilio 4, Twilio 5

How many companies are using Twilio?

According to Twilio, there are 150,000 companies that are using their platform. Some of these companies are:

  • Uber
  • AirBnB
  • Instacart
  • Reddit
  • Lyft
  • Glovo
  • Accenture
  • eBay
  • Stack

Sources: Twilio, Stackshare

What are the best CRM apps to integrate with Twilio?

According to GetApp, these are the best CRM apps to integrate with Twilio in 2022 according to uses’ preferences.

Source: GetApp

How many character limits are there in Twilio SMS?

Twilio’s platform can support SMS messages up to 1600 characters each. Technically, a normal SMS message can only have 160 characters. However, due to message concatenation, most modern phones and networks can send messages with more than 160 characters.

A message concatenation is a feature where large messages are split into individual messages called segments and then recreated as one large message at the end.

Source: Twilio

How many websites are using Twilio?

According to Builtwith, there are more than 14,000 websites that use Twilio as of December 2022.

Twilio is highly used by various websites as a communication tool among their employees and customers alike.

Source: Twilio, Builtwith

How does Twilio make money?

Twilio makes money by selling their products and services. They charge their customers in two ways: pay-per-use basis and through subscriptions.

On a pay-per-use basis, customers are charged on the amount or duration of features used. For example, a customer may be charged based on the amount of SMS sent or based on the duration of the call. Pay-per-use basis generates 72% of Twilio’s total revenue.

For subscriptions, customers who avail of products such as Twilio Flex, Twilio Segment, Twilio for Salesforce, and more are charged a fixed fee per month. These fees are determined based on the active user on that specific product. Subscription fees generate 28% of Twilio’s total revenue.

Sources: Twilio, Entrepreneur, NASDAQ

How many products does Twilio have?

Twilio’s products can be categorized into five (5). These are Solutions, Services, Channel APIs, Super Network, and Tools.

The services category can be divided further into five subcategories: Identity, Intelligence, Orchestration, Trust, and Data. The table below shows us an overview of these products.

Source: Twilio

What are the uses of Twilio’s APIs?

Twilio’s APIs can be used to program SMS, WhatsApp, voice, chat, video, and even fax messages to their customers. Developers use APIs as tools to build cloud communication applications.

These APIs are integrated into their customer’s software.

Sources: Type Form, Tekki Web Solutions, Twilio

Where is Twilio available (in which countries)?

Twilio allows users to send SMS to more than 150 countries and billions of subscribers.

However, WhatsApp-enabled Twilio phone numbers cannot send SMS to these countries:

Source: Twilio

What are the top industries using Twilio?

According to Enlyft, these are the top industries using Twilio. This data is estimation with 10,459 companies as a sample.

Source: Enlyft

Twilio Financials

This section provides us with a detailed look of Twilio’s financials from 2017 to 2021. Twilio’s net profit margin, earnings per share, and EBITDA has been decreasing since 2017. Let’s have a proper look at these data.

Source: Google Finance

What is Twilio’s Net Profit Margin?

Twilio had a net profit margin of -33.43 in 2021 with a decrease of -19.95% in year-over-year growth.

The table below shows us a more detailed presentation of Twilio’s net profit margin from 2017 to 2021.

Source: Google Finance

What is Twilio’s Earnings per Share?

Twilio had an earnings per share of -0.25 in 2021 with a decrease of -208.70% in year-over-year growth.

The table below shows us a more detailed presentation of Twilio’s earnings per share from 2017 to 2021.

Source: Google Finance

What is Twilio EBITDA?

Twilio had an EBITDA of -$657.21 million in 2021 with a decrease of -103.82% in year-over-year growth.

The table below presents us with more detailed data on Twilio’s EBITDA from 2017 to 2021.

Source: Google Finance

What is Twilio Effective Tax Rate?

Twilio had an effective tax rate of 1.15 % in 2021. The table below presents us with more detailed data on Twilio’s Effective tax rate from 2017 to 2021.

Source: Google Finance

Twilio Cash and short-term Investments

Twilio had cash and short-term investment of $5.36 billion in 2021 with 76.26% in year-over-year growth.

The table below presents us with more detailed data on Twilio’s cash and short-term investments from 2017 to 2021.

Source: Google Finance

Twilio Total Assets

Twilio had a total asset of $13 billion in 2021 with 37.01% in year-over-year growth.

The table below presents us with more detailed data on Twilio’s total assets from 2017 to 2021.

Source: Google Finance

Twilio Liabilities

Twilio had a total liability of $1.97 billion in 2021 with 90.10% in year-over-year growth.

The table below presents us with more detailed data on Twilio’s total liability from 2017 to 2021.

Source: Google Finance

Twilio Total Equity

Twilio had a total equity of $11.03 billion in 2021.

The table below presents us with more detailed data on Twilio’s total equity from 2017 to 2021.

Source: Google Finance

Twilio: Shares Outstanding

Twilio had shares outstanding of 181.52 million in 2021.

The table below presents us with more detailed data on Twilio’s shares outstanding from 2017 to 2021.

Source: Google Finance

Twilio Price-to-Book Ratio

Twilio had a price-to-book ratio of 0.80 in 2021.

The table below presents us with more detailed data on Twilio’s price-to-book ratio from 2017 to 2021.

Source: Google Finance

Twilio Return on Assets

Twilio had a return on assets of -5.09% in 2021.

The table below presents us with more detailed data on Twilio’s return on assets from 2017 to 2021.

Source: Google Finance

Twilio Return on Capital

Twilio had a return on capital of -5.35% in 2021.

The table below presents us with more detailed data on Twilio’s return on capital from 2017 to 2021.

Source: Google Finance

Twilio Cash from Operations

Twilio had cash from operations of -$58.19 million in 2021. The table below presents us with more detailed data on Twilio’s cash from operations from 2017 to 2021.

Source: Google Finance

Twilio Cash from Investing

Twilio had cash from operations of -$2.49 billion in 2021. The table below presents us with more detailed data on Twilio’s cash from investing from 2017 to 2021.

Source: Google Finance

Twilio Cash from Financing

Twilio had cash from the financing of $3.10 billion in 2021. The table below presents us with more detailed data on Twilio’s cash from financing from 2017 to 2021.

Source: Google Finance

Twilio Net Change in Cash

Twilio had a net change in cash of $547.95 million in 2021. The table below presents us with more detailed data on Twilio’s net change in cash from 2017 to 2021.

Source: Google Finance

Twilio Free Cash Flow

Twilio had a free cash flow of $271.92 million in 2021. The table below presents us with more detailed data on Twilio’s free cash flow from 2017 to 2021.

Source: Google Finance

Twilio Funding History

Source: Google Finance

Twilio Authy App: Android vs iOS

Twilio has multiple mobile apps. So far, Twilio Authy stands out the most in terms of total downloads and votes. The following tables shows us the key info and key stat of Twilio Authy app.

These are the key stats and key info on Twilio Authy mobile app on Android taken from Google Play as of December 2022:

These are the key stats and key info on Twilio Authy mobile app on iOS take from Apple Store as of December 2022:

Sources: Google Play, Apple Store

Twilio Traffic Summary Overview

Source: HypeStat

Twilio Website Traffic Sources

Most of Twilio’s website traffic sources are direct: 81%.

Source: HypeStat

Twilio Traffic Source: Desktop vs Mobile

  • 36.67% of the users visit the Twilio through desktop devices
  • 63.33% of the users visit the Twilio through mobile devices

Source: HypeStat

Twilio Website Visitors’ Gender Distribution

Twilio website visitors have a gender distribution of 71.67% males and 28.33% females as of December 2022.

These numbers are estimation based on the number of traffic.

Source: Similarweb

Twilio Website Visitors’ Age Distribution

The following table represents Twilio Website Visitor’s gender distribution as of December 2022. These are estimation based on the number of traffic.

Source: Similarweb

How much time do people spend on Twilio?

The average time that people spend on Twilio is 6 minutes and 39 seconds per visit.

Source: Similarweb

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.