Sina Weibo Usage and Revenue Statistics (2024)

Key Sina Weibo user stats. Includes data on net revenue throughout the years, profit throughout the years, employees of Sina Weibo, and more.
Last updated on:
December 29, 2023
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Sina Weibo Interesting Key Facts

  • In 2017, Winnie the Pooh was censored in China due to the memes and comments being circulated in Sina Weibo where Xi Jin Ping is associated with the beloved cartoon character.
  • In April 2014, Sina Weibo went public.
  • However, Sina Weibo became private again after tension between US and China rose in 2020.
  • In 2019, pornographic and vulgar information in Sina Weibo became so rampant that the company launched a two-month campaign clean up, this initiative was named “Project Deep Blue”.
  • In October 2019, Weiya, one of the most famous KOLs went live during the double 11 presale and managed to sell 267 million products in a single (2 hours) live broadcast!
  • However, in 2021, Chinese government fined Weiya with $210 million for suspected tax evasion.
  • Sina Weibo is also extremely popular in North america with 2 million posts each day!

Source: BBC, China Potion, GMA, A Partnership, CNN, Whats on Weibo

Sina Weibo: Company Overview (About)

At a glance, Sina Weibo is a microblogging website owned by Sina Corporation. It was launched in 2009, and it’s ben evaluated at $30 billion in 2018, with over 6000 people working there.

Sources: Weibo, Univesity of Washington, Simply Wall ST

Sina Weibo’s Net Revenue Throughout the Years

In 2016, Sina Weibo had net revenue of $655.8 million, jumping to $2.26 bilion in 2021. That’s a massive glow-up!

Graph about Sina Weibo’s Net Revenue Throughout the Years

The following list shows Sina Weibo’s net revenues throughout the years:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo’s Profit Throughout the Years

As for profits, Sina Weibo had $105 million profit in the year of 2016. Looking at the data frm 2021, we can notice $428 million in profit.

Graph about Sina Weibo’s Profit Throughout the Years

The following list shows Sina Weibo’s net income (profit) throughout the years:

Sources: Weibo 1, Weibo 2

How many employees does Sina Weibo have?

We know that 3,100 people worked for Sina Weibo in 2016, with 6,100 in 2021. The more money made, the more people started working at Sina Weibo.

Graph about Sina Weibo's number of employees

The following list shows the number of employees throughout the years:

Source: Simply Wall ST

Sina Weibo: Advertising and Marketing Revenue Throughout the years

Regarding advertising and marketing, Sina Weibo made $1.98 billion in 2021.

Graph about Sina Weibo: Advertising and Marketing Revenue Throughout the years

The following list shows Sina Weibo’s advertising and marketing revenues throughout the years:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Value-Added Services Revenues Throughout the years

From $84.8 million in value-added services revenue in 2016, Sina Weibo saw $276.3 million revenue in 2021.

Graph about Sina Weibo: Value-Added Services Revenues Throughout the years

The following list shows Sina Weibo’s value-added services revenues throughout the years:

Source: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Net Income Attributable to Weibo Throughout the years

The following list shows Sina Weibo’s net income attributable throughout the years:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Diluted Income Per Share Throughout the years

The following list shows Sina Weibo’s diluted income per share throughout the years:

Source: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Non-GAAP Net Income Attributable to Weibo Throughout the years

The following list shows Sina Weibo’s non-GAAP income attributable throughout the years:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Non-GAAP Diluted Net Income Per Share Throughout the years

The following list shows Sina Weibo’s non-GAAP diluted net income per share throughout the years:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Adjusted EBITDA Throughout the years

The following list shows Sina Weibo’s adjusted EBITDA throughout the years:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo Investments

Sina Weibo has 11 lead investments

Source: Crunchbase

Sina Weibo: Market Capitalization Throughout the Years

Sina Weibo’s market cap in 2016 was $8.61 billion, and then, in 2022 it reached $3.11 billion. You can look at the graphs below for a detailed view.

Graph about Sina Weibo's Market Capitalization

The following section provides us with a closer look on Sina Weibo’s market capitalization as well as its year over year growth from 2016 to 2022.

Source: Yahoo, Companies Market Cap

Sina Weibo: Number of Investors

Sina Weibo has only 1 investor. Weibo is funded by Alibaba Group.

Souces: Crunchbase, Forbes

How does Sina Weibo make money?

Sina Weibo makes money through advertisements, marketing, paid contents, e-commerce, social games, value added service fees in live streaming, and more.

Sources: Forbes, Tech Node

Sina Weibo: Valuation

The following list shows Sina Weibo’s Valuation throughout the years:

  • 2018: $30 billion
Graph about Sina Weibo's valuation

Source: CNBC, Investors

Who are the most popular Sina Weibo users (Entertainment Industry)?

The following table shows the most popular Sina Weibo users based on the numbers of followers on Sina Weibo:

Source: Whats on Weibo

Who are the most popular Sina Weibo KOLs (Travel Industry)?

As one of the most popular topics on Sina Weibo, KOLs influence reaches 53.3% of the total population of Sina Weibo users. The travel industry is just one of the industries being promoted by KOLs.

Let’s have a closer look on who are the most popular Sina Weibo KOLs in the travel industry.

  • #1. Shenwei’s (神威): 9.69 million followers on Sina Weibo, he is regarded as the #1 Chinese KOL travel influencer.
  • #2. Aznan (阿滋楠): 7.82 million followers on Sina Weibo.
  • #3. Molly (貓力): 6.9 million followers on Sina Weibo.
  • #4. Layla (蕾拉小姐): 5.2 million followers on Sina Weibo.
  • #5. Nono (抬头看风景): 5.12 million followers on Sina Weibo.
  • #6. Janice简妮: 4.84 million followers on Sina Weibo.
  • #7. 羽晗winnie: 4.51 million followers on Sina Weibo.
  • #8. Claire小爱: 4.27 million followers on SIna Weibo.

Source: Hicom-Asia

Who are the most popular Sina Weibo KOLs (Beauty Industry)?

Along with the travel industry, beauty industry is a large part of the present Chinese culture. Makeups and other beautification products, for both men and women, are among the mainstream trends in China.

With Sina Weibo, KOLs promoting the beauty industry are among the most popular ones. Here is the list of the most popular Sina Weibo KOLs in the beauty industry as of 2022:

  • #1. Kevin Chou(凯文老师): 54.65 million followers on Sina Weibo.
  • #2. Doctor P (小P老师): 35.8 mliion followers on Sina Weibo.
  • #3. Pony_朴惠敏: 13.6 million followers on Sina Weibo.
  • #4. 张沫凡MOMO: 13.4 million followers on Sina Weibo.
  • #5. Echo (桃小小): 11.9 million followers on Sina Weibo.
  • #6. Jun (俊平大魔王): 9.04 million followers on Sina Weibo.
  • #7. 滕雨佳Amiu: 7.22 million followers on Sina Weibo.

Sources: Hicom-Asia, GMA, Design-Asia

Who are the most popular Sina Weibo KOLs (Food and Beverage Industry)?

Chinese people love food. And as part of it, watching other people eat food in Sina Weibo has also become one of the mainstream trends in Sina Weibo.

Aside from this, Sina Weibo users are also entertained by KOLs showing them education and knowledge on cooking.

Now, here is the list of the most popular KOLs in the food and beverage industry.

  • #1. Mi Zijun (密子君): 19.1 million followers in Sina Weibo.
  • #2. 甜咪少女: 18.3 million followers in Sina Weibo.
  • #3. Chinese KOL 干饭少女阿笼: 17.6 million followers in Sina Weibo.
  • #4. Amelie (阿米朽): +13.3 million followers in Sina Weibo.
  • #5. 魔女宅冬冬: 13.3 million followers in Sina Weibo.

Sources: Global Times, Hicom-Asia

What are the most popular topics by category in Sina Weibo – 2022?

There are a lot of topics being discussed on Weibo. There is no definitive data on how much topics are being discussed on the platform.

However, we do have a list of the most popular topics in Sina Weibo by category. Here is the list:

  • Entertainment News and Celebrity : 77% share of Sina Weibo users.
  • News and society: 68.07% share of Sina Weibo users.
  • Fashion: 55.15% share of Sina Weibo users.
  • KOL (Key Opinion Leaders): 53.3% share of Sina Weibo users.
  • Humor : 45.53% share of Sina Weibo users.
  • Music: 45.16% share of Sina Weibo users.
  • Gender and sexuality: 30.5% share of Sina weibo users.
  • Movies: 28.47% share of Sina Weibo users.
  • Cosmetics: 23.58% of Sina Weibo users.
  • Food: 21.35% of Sina Weibo users.

Source: Statista

How many Sina Weibo users are there?

Considered as one of the biggest platforms in China, Sina Weibo has a total of 584 million montly active users and has an average daily active users of  253 million as of September 2022.

Infographic about Sina Weibo's number of users

Source: Weibo

Sina Weibo: Number of Active Users – 2016 (Monthly)

Graph about Sina Weibo: Number of Active Users - 2016 (Monthly)

The following list shows the number of monthly active users per quarter in 2016:

Sources: Weibo 1, Weibo 2, Weibo 3,  PR Newswire

Sina Weibo: Number of Active Users – 2017 (Monthly)

The following list shows the number of monthly active users per quarter in 2017:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2018 (Monthly)

The following list shows the number of monthly active users per quarter in 2018:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2019 (Monthly)

The following list shows the number of monthly active users per quarter in 2019:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2020 (Monthly)

The following list shows the number of monthly active users per quarter in 2020:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2021 (Monthly)

The following list shows the number of monthly active users per quarter in 2021:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2022 (Monthly)

The following list shows the number of monthly active users per quarter in 2022:

Sources: Weibo 1, Weibo 2, Weibo 3

Sina Weibo: Number of Active Users – 2016 (Daily)

The following list shows the number of daily active users per quarter in 2016:

Sources: Weibo 1, Weibo 2, Weibo 3,  PR Newswire

Sina Weibo: Number of Active Users – 2017 (Daily)

The following list shows the number of daily active users per quarter in 2017:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2018 (Daily)

The following list shows the number of daily active users per quarter in 2018:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2019 (Daily)

The following list shows the number of daily active users per quarter in 2019:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2020 (Daily)

The following list shows the number of daily active users per quarter in 2020:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2021 (Daily)

The following list shows the number of daily active users per quarter in 2021:

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users – 2022 (Daily)

The following list shows the number of daily active users per quarter in 2022:

Sources: Weibo 1, Weibo 2, Weibo 3

How many Sina Weibo users belong to the Gen Z?

In 2019, according to a blog that is researching on various chinese social media platforms, with 300 million monthly active users at the time, 60% of Sina Weibo users belong to Generation Z.

Graph about how many Sina Weibo users belong to the Gen Z

Source: Liz Y, Sohu

Sina Weibo Website Traffic Analysis Overview

These are the data collected on Weibo.com’s Website Traffic Analysis as of November 2022:

Source: Hypestat

Sina Weibo Website Traffic Sources

  • Direct sources: 38.95% of the traffic
  • Referral sources: 27.31% of the traffic
  • Search sources: 30.99% of the traffic
  • Social sources: 2.75% of the traffic
  • Paid sources: 0% of the traffic

Source: Hypestat

Sina Weibo: Weibo.com Traffic Source: Desktop vs Mobile

  • 53.64% of the users visit the website through desktop devices
  • 46.36% of the users visit the website through mobile devices

Source: Hypestat

Sina Weibo: Weibo.com Ad Revenue Through Website Traffic

The following are the estimated ad revenue of Sina Weibo based on the website traffic:

  • $35,038.09 is the estimated daily ad revenue of Sina Weibo based on website traffic.
  • $1,051,142.70 is the estimated monthly ad revenue of Sina Weibo based on website traffic.
  • $12,788,902.85 is the estimated yearly ad revenue of Sina Weibo based on website traffic.

Source: Hypestat

Weibo.com daily earning by country

Source: Hypestat

Weibo.com daily pageviews by country

Source: Hypestat

How many pageviews are blocked in Sina Weibo?

The following list shows the number of pageviews blocked in Sina Weibo:

  • 11,111,305: Daily pageviews blocked
  • 333,339,153: Monthly pageviews blocked
  • 4,055,626,360: Yearly pageviews blocked

Source: Hypest

Which top 5 countries visited Sina Weibo the most (2022)?

China is the #1 country in which Sina Weibo is most visited, with 82.99% of the users. Then, there’s Taiwan, Hong Kong, the USA, and Japan.

Graph about top country that visited Sina Weibo the most

Source: Similar Web

How much time do people spend in Sina Weibo?

The average time spent on Sina Weibo is 10 minutes.

Infographic about Sina Weibo user average time

Source: Similarweb

Sina Weibo Mobile App Stats: Android vs iOS

These are the key stats and key info on Sina Weibo mobile app on Android as of November 2022:

These are the key stats and key info on Sina Weibo mobile app on iOS as of November 2022:

Sources: Google Play, Apple Store

Sina Weibo: Financial Highlights

Sina Weibo’s financial highlight reports from its website always tells the customers and other companies alike about financial data about the company.

From the website, we have compiled financial highlights throughout the years.

Sina Weibo: Financial Highlights – Q1 March 2016

The following data shows Sina Weibo’s financial highlights on Q1 March 2016:

Source: PR Newswire

Sina Weibo: Financial Highlights – Q2 June 2016

The following data shows Sina Weibo’s financial highlights on Q2 June 2016:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 September 2016

The following data shows Sina Weibo’s financial highlights on Q3 September 2016:

Source: Weibo

Sina Weibo: Financial Highlights – Q4 December 2016

The following data shows Sina Weibo’s financial highlights on Q4 December 2016:

Source: Weibo

Sina Weibo: Financial Highlights – Q1 March 2017

The following data shows Sina Weibo’s financial highlights on Q1 March 2017:

Source: Weibo

Sina Weibo: Financial Highlights – Q2 June 2017

The following data shows Sina Weibo’s financial highlights on Q2 June 2017:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 September 2017

The following data shows Sina Weibo’s financial highlights on Q3 September 2017:

Source: Weibo

Sina Weibo: Financial Highlights – Q4 December 2017

The following data shows Sina Weibo’s financial highlights on Q4 December 2017:

Source: Weibo

Sina Weibo: Financial Highlights – Q1 March 2018

The following data shows Sina Weibo’s financial highlights on Q1 March 2018:

Source: Weibo

Sina Weibo: Financial Highlights – Q2 June 2018

The following data shows Sina Weibo’s financial highlights on Q2 June 2018:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 September 2018

The following data shows Sina Weibo’s financial highlights on Q3 September 2018:

Source: Weibo

Sina Weibo: Financial Highlights – Q4 December 2018

The following data shows Sina Weibo’s financial highlights on Q4 December 2018:

Source: Weibo

Sina Weibo: Financial Highlights – Q1 March 2019

The following data shows Sina Weibo’s financial highlights on Q1 March 2019:

Source: Weibo

Sina Weibo: Financial Highlights – Q2 June 2019

The following data shows Sina Weibo’s financial highlights on Q2 June 2019:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 September 2019

The following data shows Sina Weibo’s financial highlights on Q2 September 2019:

Source: Weibo

Sina Weibo: Financial Highlights – Q4 December 2019

The following data shows Sina Weibo’s financial highlights on Q4 December 2019:

Source: Weibo

Sina Weibo: Financial Highlights – Q1 March 2020

The following data shows Sina Weibo’s financial highlights on Q1 March 2020:

Source: Weibo

Sina Weibo: Financial Highlights – Q2 June 2020

The following data shows Sina Weibo’s financial highlights on Q2 June 2020:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 June 2020

The following data shows Sina Weibo’s financial highlights on Q3 June 2020:

Source: Weibo

Sina Weibo: Financial Highlights – Q4 December 2020

The following data shows Sina Weibo’s financial highlights on Q4 December 2020:

Source: Weibo

Sina Weibo: Financial Highlights – Q1 March 2021

The following data shows Sina Weibo’s financial highlights on Q1 March 2021:

Source: Weibo

Sina Weibo: Financial Highlights – Q2 June 2021

The following data shows Sina Weibo’s financial highlights on Q2 June 2021:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 September 2021

The following data shows Sina Weibo’s financial highlights on Q3 September 2021:

Source: Weibo

Sina Weibo: Financial Highlights – Q4 December 2021

The following data shows Sina Weibo’s financial highlights on Q4 December 2021:

Source: Weibo

Sina Weibo: Financial Highlights – Q1 March 2022

The following data shows Sina Weibo’s financial highlights on Q1 March 2022:

Source: Weibo

Sina Weibo: Financial Highlights – Q2 June 2022

The following data shows Sina Weibo’s financial highlights on Q2 June 2022:

Source: Weibo

Sina Weibo: Financial Highlights – Q3 September 2022

The following data shows Sina Weibo’s financial highlights on Q3 September 2022:

Source: Weibo

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