Reddit Revenue and Growth Statistics (2024)

Key Reddit user stats. Includes data on the number of active users, valuation, revenue, investments, and more.
Last updated on:
December 29, 2023
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Amazing facts about Reddit

  • In 2022, redditors created more than 430 million posts on Reddit.com.
  • Reddit.com had 2.5 billion comments as of 2022.
  • Reddit.com visitors spend an average of 17 minutes and 43 seconds per visit.
  • Reddit’s global user base has surpassed the 1 billion user mark with 1.2 billion users as of 2021. As of April 2022, Reddit had 1.1 billion active users.
  • Reddit’s global user base has surpassed the 1 billion user mark with 1.2 billion users as of 2021.
  • Since 2020, Reddit’s MAU has essentially plateaued at 430 million active users per month through 2022.
  • The majority of visitors to the online community Reddit.com in 2022 came from the United States, at 47.13 percent.
  • As of 2022, Reddit’s Android app version downloads had surpassed 100 million, while the iOS version had been downloaded approximately 25 million times.
  • Reddit earned a staggering $456.38 million in revenue in 2021 from ads and premium user subscriptions.
  • The number of Reddit employees had reached 700 as of 2021.

Overview about Reddit

Reddit is a social news platform and a discussion board where users vote on and socially curate content.

“I read it” is a play on words in the website’s name. To access the website’s essential functions, Reddit members must first register, which is free.

How many users of Reddit are there? (Users worldwide visiting Reddit.com)

In 2021, Reddit had 1.2 billion users, surpassing the one billion user mark. It is expected that by the end of 2022, Reddit will have over 1.3 billion active users.

Source: Statista

Reddit daily active users

Reddit’s global user base has surpassed the 1 billion user mark with 1.2 billion users as of 2021. As of April 2022, Reddit had 1.1 billion active users.

Source: Statista 1 , Statista 2

Reddit monthly active users

At the beginning of January 2020, Reddit MAU was approximately 430 million users, an increase of more than 30% from the previously reported figure in 2019.

Since 2020, Reddit’s MAU has essentially plateaued at 430 million active users per month through 2022.

Source: Statista, LinkedIn, Reddit, TNW, Statista 2

Reddit users by country

The majority of visitors to the online community Reddit.com in 2022 came from the United States, at 47.13 percent. With 7.48% of all website visits to the social media platform, the United Kingdom came in second.

Source: Statista

Number of Reddit mobile app downloads

As of 2022, Reddit’s Android app version downloads had surpassed 100 million, while the iOS version had been downloaded approximately 25 million times.

Source: Google Play, Apple Apps

How much is Reddit worth? (Valuation)

Prior to Reddit valuation of more than $15 billion, when Reddit filed for an IPO, it was valued at $10 billion between August 2019 and 2020.

Source: EQVISTA, CNBC, VentureBeat, WSJ

Reddit Revenue

Latest and most accurate data shows that Reddit’s revenue was of $456.38 million in 2021. In 2020, Reddit’s revenue was of $189.09 million.

Interestingly, Ads and premium user subscriptions brought Reddit a whooping $456.38 million in revenue in 2021.

Reddit revenue from advertisement

According to estimates, Reddit generated $439 million in revenue from its online advertising business in 2021. About twice its revenue in 2020 which was $176.71 million.

Source: Statista

Reddit revenue from membership subscription

Reddit’s global premium subscribers generate over $17 million in revenue in 2021.

Source: Statista

Reddit Funding

Over the course of 11 rounds, Reddit has raised a total of $1.3 billion in funding.

Source: CrunchBase

Reddit Investors

33 investors have funded Reddit. The newest investors are Quiet Capital and Bienville Capital.

Source: CrunchBase

Reddit Investments

Reddit has contributed $1 million to Community Fund, a single venture capital firm. On April 26, 2022, this fund was announced and a total of $1 million was raised.

Source: CrunchBase

Reddit Acquisitions

Imgur was purchased by Reddit on April 3, 2014. Imgur’s Series A investment was worth $40 million.

Source: CrunchBase

How does Reddit make money? (Reddit Business Model)

Reddit’s revenue is primarily derived from advertisements. The Reddit alt-coin, which users can give to other users, and the sales of its paid subscription membership have both generated revenue for Reddit.

Reddit: Number of employees

The total number of Reddit employees had surpassed 700 as of 2021.

Source: CNBC, Reddit, Plato HQ

How many offices does Reddit have?

Reddit currently operates two offices, with its headquarters in San Francisco, California.

Source: Craft

How many posts are on Reddit?

In 2022, redditors created more than 430 million posts on Reddit.com.

Source: Reddit 1, Reddit 2, Reddit 3

How many comments are on Reddit?

Reddit.com had 2.5 billion comments as of 2022.

What motivates people to use Reddit in the U.S.?

Reddit is reportedly used for entertainment by 72% of US users.

Source: Statista

Which subreddits are the most popular?

Common themes among the top 15 subreddits include announcements, funny, AskReddit, etc.

Sources: RedditList

Who are Reddit’s users: Demographics

Reddit users by gender

Reddit.com‘s visitors are made up of 28.21% females and 71.79% males.

Source: Similar Web

Reddit users by age

The majority of visitors are between the ages of 25 and 34.

Source: Similar Web

What is the Market share of Reddit in the Social media industry?

Reddit may only hold a 5.1% market share in social media, but it is a leading platform for discussion and information sharing, with over 430 million active users.

The passionate and engaged user base on Reddit is home to diverse communities, ranging from politics and news to hobbies and entertainment.

Reddit has played a significant role in shaping public opinion and driving social change, with users mobilizing around important causes. Despite its relatively small market share, Reddit’s impact on social media is undeniable and impressive.

Where is Reddit available (in which countries)?

Reddit is a widely available social media platform accessed from anywhere around the world.

Source: World Population Review

How long do visitors stay on Reddit? (Time spent by users on Reddit)

According to recent data, visitors to Reddit.com spend an average of 17 minutes and 43 seconds per visit.

This indicates that site users are highly engaged and interested in the content available.

It is also noteworthy that some visitors access the platform more than twice every hour, suggesting that they are constantly seeking new content and are deeply involved in the community.

This level of user engagement is a testament to the platform’s ability to attract and retain a dedicated audience.

Overall, it is clear that Reddit has built a strong and loyal user base that is highly invested in the site’s content and community.

Source: SEMrush

How often do Redditors in the United States access Reddit?

The daily usage rate for Reddit in the US is 52%.

Source: Statista

Top 5 leading traffic to Reddit.com?

Direct traffic, which accounted for 52.45% of visits to reddit.com, is the site’s top traffic source, followed by search (45.17% of traffic).

Source: Similar Web

Top social media traffic referrers to Reddit.com

YouTube, followed by Twitter and Facebook, is where reddit.com gets the majority of its social media traffic.

Source: Similar Web

Who owns Reddit?

Steve Huffman and Alexis Ohanian, roommates at the University of Virginia, founded Reddit in 2005.

The website was purchased by Condé Nast Publications in October 2006.

In September 2011, Reddit was integrated into Advance Publications, the parent organization of Condé Nast.

Although Advance was Reddit’s largest shareholder as of August 2012, it was a separate legal entity.

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