Facebook Revenue and Growth Statistics (2024)

Key Facebook user stats. Includes data on the number of users, market capitalization, valuation, revenue, and more.
Last updated on:
December 29, 2023
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Facebook amazing key facts

  • The average number of posts made by daily active Facebook users in 2022 is estimated to be roughly 2.7 million every minute, 165 million per hour, 3 billion every day, and 119 billion each month.
  • As of 2022, Facebook has more than 2.96 billion active user accounts.
  • Facebook was used by 40.63% of the world’s population in 2022.
  • Facebook had approximately 2.96 billion monthly active users in 2022.
  • In 2022, Facebook reached a new milestone of 2 billion daily active users.
  • Over 98.5% of active Facebook user accounts globally accessed the social platform through their phone in 2022.
  • In the US, India, the UK, Germany, and Brazil, more users access Facebook via their mobile phones, at a rate of 63% on average.
  • India is the largest country in terms of Facebook audience size, with nearly 239.65 million users.
  • According to research, global Facebook users spend an average of 58 minutes per day on the platform in 2022.
  • Cristiano Ronaldo is the most followed person on Facebook, with 156 million followers. Mr. Bean is close behind, with 132 million followers, and Shakira is third, with 118 million followers.
  • Indian Prime Minister Narendra Modi has the most Facebook followers, with former Brazilian President Jair Maessias Bolsonaro coming behind.
  • Facebook’s market cap in December 2022 was $545.44 billion, a 41.7% decrease from its milestone market cap of $935.64 billion in 2021.
  • Facebook’s revenue for the fiscal year ending September 30, 2022, was $116.609 billion
  • Facebook’s brand value in 2022 was $101.2 billion, up from 81.48 million dollars the previous year.
  • Facebook’s net income for the fiscal year ending September 30, 2022, was $23.2 billion.
  • Facebook reported a gross profit of $91.36 billion for FY 2022.
  • As of 2022, Facebook Inc. incurred advertising costs of more than 2.65 billion dollars.
  • As of the end of 2022, the total number of Facebook employees had risen to 123,287 personnel.

Overview about Facebook

Facebook at a glance (Meta)

For the full calendar year that ended on September 30, 2022, Facebook (Meta) Platforms made $118.115 billion in revenue.

Their primary source of business income in 2021 came from Meta’s advertising revenue, which came to 114.93 billion USD in total. In nearly the previous ten years, the company has increased its overall revenue by over 114 billion dollars.

Additionally, Meta’s Reality Labs, the business’ VR division, made 2.27 billion dollars. In 2021, Meta made over 117 billion dollars in revenue, an increase of over 31 billion dollars from the previous year. Meta spent somewhat more than $14 billion on marketing in 2021, up from $11.6 billion the year before. In 2021, the Family of Apps at Meta brought in a total of 115.66 billion dollars.

India has more than 239.65 million Facebook members, making it the greatest country in terms of audience size. With around 2.9 billion active users per month, Facebook is the most popular social networking site in the entire globe.

As of the third quarter of 2021, almost 3,5 billion individuals used the company’s products on a monthly basis. Four The company formerly known as Facebook, Meta, is the owner of four of the most well-known social media platforms in the world: WhatsApp, Facebook Messenger, Facebook, and Instagram. To put this in context, if India’s Facebook audience were a country, it would have the third-largest population in the world.

Given the scale of its audience, it should come as no surprise that Facebook derives the vast majority of its revenue from advertising. The US has 179.65 million users, Indonesia has 129.85 million users, and Brazil has 116 million users. These are only a few of the markets that have more than 100 million users of Facebook each.

Source: Statista 1, Statista 2

How many active Facebook user accounts are there? (Worldwide)

As of 2022, Facebook has more than 2.96 billion active user accounts.

Source: Statista 1, Yahoo Finance, The Guardian, Statista 2, CNN, Facebook

What percentage of the world population uses Facebook?

Facebook was used by 40.63% of the world’s population in 2022.

Source: UN, World Bank, Statista 1, Yahoo Finance, The Guardian, Statista 2, CNN, Facebook

What is the number of Monthly Active Users on Facebook?

Facebook had approximately 2.96 billion monthly active users in 2022.

Source: Statista

What is the number of Daily Active Users on Facebook?

In 2022, Facebook reached a new milestone of 2 billion daily active users.

Source: Statista

What is the proportion of Facebook users by devices

Over 98.5% of active Facebook user accounts globally accessed the social platform through their phone in 2022.

Sources: Statista

What percentage of devices access Facebook by country?

In the US, India, the UK, Germany, and Brazil, more users access Facebook via their mobile phones, at a rate of 63% on average.

Source: Semrush

What is the number of Facebook users by country?

India is the largest country in terms of Facebook audience size, with nearly 239.65 million users.

To put this in perspective, India would have the third-largest population in the world if its Facebook audience were a nation.

Aside from India, there are several other markets with more than 100 million Facebook users each, including the US with 179.65 million users, Indonesia with 129.85 million users, and Brazil with 116 million users.

Source: Statista

What is the average time spent on Facebook by users?

According to research, global Facebook users spend an average of 58 minutes per day on the platform in 2022.

When is the highest traffic time on Facebook?

According to a study, Facebook experiences its highest peak traffic between the hours of 1 PM and 4 PM, when people are starting to use the site for their lunch breaks.

It further stated that posting at 1 PM will result in the greatest number of shares, and publishing at 3 PM will result in the greatest number of clicks.

Source: Research

Who was the first person on Facebook?

Mark Zuckerberg, the creator of Facebook, is #1 on Facebook, as you might have guessed.

Together with a few of his Harvard classmates, he founded Facebook on February 4, 2004, and he was the first to set up an official Facebook profile with an ID number.

Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, Arie Hasit, Andrew McCollum, Colin Kelly, Mark Kaganovich, Andrei Boros, Manuel Antonio Aguilar, and Zach Bercu are the other members of the first ten people to have a Facebook account.

Source: Hot in Social Media

What are the most popular Facebook pages in 2024?

Given that international businesses, rather than individuals, are at the top of Facebook’s most popular fan sites, it is remarkable that Ronaldo’s page has such a high rating.

Not only does Cristiano Ronaldo have the most Instagram followers, but he also has the most Facebook fans, with over 156 million people following his page as of January 2023. On Facebook, the only two users with more followers are Facebook itself and tech giant Samsung.

Source: Statista

Who are the most followed individuals on Facebook in 2024?

Cristiano Ronaldo is the most followed person on Facebook, with 156 million followers.

Mr. Bean is close behind, with 132 million followers, and Shakira is third, with 118 million followers.

Top 10 influential people on Facebook

Source: Facebook

Top World Leaders on Facebook

Indian Prime Minister Narendra Modi has the most Facebook followers, with former Brazilian President Jair Maessias Bolsonaro coming behind.

Source: Medium

Facebook Users Demography

Facebook users by gender

There are 43.94% of women and 56.06% of men among Facebook users.

Source: Similar Web

Facebook users by age group

Facebook users who are 25 to 34 years old make up the majority of its user base.

Source: Similar Web

How many posts are made on Facebook? ( including Write-ups, Pictures, and others)

The average number of posts made by daily active Facebook users in 2022 is estimated to be roughly 2.7 million every minute, 165 million per hour, 3 billion every day, and 119 billion each month.

How many comments do posts receive on Facebook?

In 2022, Facebook posts had an average of 95 billion comments per day, 9 billion per hour, and 8 million per minute.

Facebook Market Capitalization

Facebook’s market cap in December 2022 was $545.44 billion, a 41.7% decrease from its milestone market cap of $935.64 billion in 2021.

Source: Companies Market Cap

How much is Facebook worth? (Valuation)

According to the report, Facebook’s valuation has seen a considerable rise in the past year. In 2021, the platform was valued at approximately $279.95 billion, however, by 2022 this number had skyrocketed to $323.35 billion – an increase of 15.5%.

The table below highlights the estimated annual value of Facebook.

Source: Yahoo Finance, Statista

How much is Facebook’s brand value worldwide?

Facebook’s brand value in 2022 was $101.2 billion, up from 81.48 million dollars the previous year.

Source: Statista

Facebook Revenue

Facebook’s revenue for the fiscal year ending September 30, 2022, was $116.609 billion

Source: Statista, Macro Trends

Facebook revenue by app segment

In 2022, Meta (formerly Facebook Inc.) generated approximately $114.45 billion in revenue from its Family of Apps segment and $2.159 billion from its Reality Lab.

Source: Statista

Facebook revenue per person by region

Globally, the success of Facebook’s efforts to monetize its users varies greatly.

Facebook’s average revenue per user (ARPU) in the Asia Pacific area was $4.42 in the third quarter of 2022.

This outcome is insignificant when compared to the combined markets for the United States and Canada, where Facebook’s APRU was $49.13 dollars.

Source: Statista

Facebook Net Income

Facebook’s net income for the fiscal year ending September 30, 2022, was $23.2 billion

Source: Statista, Macro Trends

Facebook Gross Profit

Facebook reported a gross profit of $91.36 billion for FY 2022

Source: Macro Trends

Facebook EBITDA

Facebook’s EBITDA for FY 2022 was $37.63 billion

Source: Macro Trends

How much has Facebook spent on Advertisement on other social platforms?

As of 2022, Facebook Inc. incurred advertising costs of more than 2.65 billion dollars.

Source: Statista

How much does Facebook spend on top-level employee salaries?

Sheryl Sandberg, Facebook’s Chief Operating Officer (CPO), was the highest-paid employee in 2021, with a total compensation of more than 35 million US dollars, up from over ten million in 2020.

Furthermore, Christopher K. Cox, Chief Product Officer, was paid more than 29 million US dollars in 2021, a decrease from 70 million US dollars in 2020.

Top Facebook executives received annual wages averaging $19 million per executive staff member for the year under review from 2011 to 2021.

Source: Statista, ExecPay

Facebook Funding

Over the course of 17 rounds, $26.1 billion in investment has been raised by Facebook (Meta). On August 4, 2022, it received its most recent capital from a Post-IPO Debt round.

Source: CrunchBase

Facebook Investors

26 investors are funding Facebook (Meta). The most recent investors include PayPal and All Blue Capital.

Source: CrunchBase

Facebook Investments

Facebook (Meta) has invested 49 times. When Retreat raised $400,000 on November 30, 2022, that was their most recent investment.

Source: CrunchBase

Facebook Acquisitions

Meta has acquired 101 organizations, their most recent being Gary Sharp Innovations on Jan 12, 2023.

Source: CrunchBase

How does Facebook make money? (Facebook business model)

Facebook makes money primarily by selling advertising space on its platforms.

Facebook has something that businesses really want – access to billions of people across the world who might buy their goods or services – and as a result, it makes billions through digital advertising. In total, advertising generates around 85% of the company’s revenue.

Source: The Street

How many employees does Facebook have?

As of the end of 2022, the total number of Facebook employees had risen to 123,287.

Source: Macro Trends, LinkedIn

How many office locations does Facebook have?

Facebook’s headquarters are in Menlo Park, California, but the company has 85 locations in 35 countries.

Source: Craft

Where is Facebook available?

Facebook is accessible from anywhere in the world, but it is censored or restricted by the governments of some countries.

Which countries have Facebook censorship or restrictions?

Facebook access is now prohibited or severely restricted in several nations. Other nations have also imposed various restrictions on using the website. China, Iran, North Korea, and Russia are the only nations that continue to prohibit access to social networking sites as of July 2022.

What is the market share of Facebook in the social networking industry?

Approximately 67.67% of the global social networking market is owned and controlled by Facebook, which accounts for about 64% of the market share in the US alone.

Source: Stat Counter, Statista

Ranking industries using Facebook

There are more official Facebook pages in the sports category.

Source: Emplifi

How many app downloads does Facebook have?

The Facebook app had been downloaded from the Android Google Play Store more than 5 billion times as of 2022.

Source: Play Google, Apps Apple

What are Facebook integrations?

Through Facebook integrations, data can be shared between a Facebook app and one or more outside applications.

Facebook integrations are a fantastic way to enhance your workflows and add value to your data. If it makes sense, though, looking into your alternatives is a smart place to start.

Additionally, they don’t have to be challenging. Laying the groundwork is the first step, which entails that: recognizing and comprehending the facts you’re working with reviewing your integration options Facebook APIs, native integrations, and cloud integration tools evaluating your resources (time, financials, talent) creating an implementation plan You will be able to test and deploy after this is finished.

To put it another way, it connects two or more apps, one of which is a Facebook app. The procedure that results from combining one or more applications and a Facebook product is known as Facebook integration.

In conclusion, please take a look at the resources listed below if you want to learn more about Facebook integrations. Happy automating!

Some of the Facebook products that support integrations include:

  • Messenger
  • Pages
  • Groups
  • Lead Ads
  • Custom Audiences
  • Offline Conversions
  • Conversions
  • Workplace
  • Ad Insights

Who founded Facebook?

Mark Zuckerberg cofounded Facebook with Harvard classmates Eduardo Saverin,  Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Mark Zuckerberg and cofounder Eduardo Saverin, who were roommates at  Harvard University at the time, founded Facebook in 2003 as a game called  Facemash.Facemash gave users the option to review their classmates by giving them two photographs and asking them whether or not they thought they were attractive.

A year later, Facebook was born in 19-year-old Zuckerberg’s dorm room in 2004.

Source: Telegraph

What is the net worth of Facebook’s founders?

  • Mark Zuckerberg

When Zuckerberg was 19 years old, he created Facebook at Harvard so that students could search for classmates by name and view their images.

In May 2012, he made Facebook public; as of right present, he holds roughly 13% of the company’s equity. In November 2021, Facebook changed its name to Meta to better reflect the company’s focus on the metaverse.

Antitrust lawsuits filed by states and the federal government that may have forced Facebook to sell off Instagram and WhatsApp were dismissed by a judge in June 2021. Zuckerberg and his wife, Priscilla Chan, announced their intention to donate 99% of their Facebook stock over the course of their lifetimes in December 2015.

Mark Zuckerberg’s net worth is tabled below over the years.

Source: Forbes

  • Eduardo Saverin

In 2004, Eduardo Saverin and Mark Zuckerberg, a fellow Harvard student, co-founded Facebook. He is now a venture investor, yet his modest but lucrative Facebook ownership is still the main source of his fortune. Eduardo Saverin and Raj Ganguly, a seasoned member of BCG and Bain Capital established the venture firm B Capital in 2016. The fund currently manages $6.5 billion in assets.     B Capital raised $250 million in July 2022 to invest in early-stage entrepreneurs. Saverin, a native of Brazil, has lived in Singapore ever since giving up his American citizenship in 2012, just before Facebook’s initial public offering.

Eduardo Saverin’s net worth is tabled below over the years.

Source: Forbes

  • Chris Hughes

Chris Hughes attended Phillips Academy and later Harvard after growing up in a small town in North Carolina.

In 2012, Hughes acquired a controlling interest in the New Republic, a liberal publication with a  strong concentration on politics and culture.

Hughes, a history and literature student known internally as “the Empath,” concentrated on the usability and operation of the website rather than its code.

Chris Hughes’ net worth is tabled below over the years.

Source: Forbes

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