Dating Apps Revenue and Growth Statistics (2024)

Key Dating App user stats. Includes data on revenue, market share, number of users, and more.
Last updated on:
December 29, 2023
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Amazing Stats about Dating Apps industry

  • The online dating industry made 2.86 billion U.S. dollars in 2022 and is predicted to reach 3.01 billion U.S. dollars by the end of 2023.
  • In 2022, the US dating app industry earned $2.39 billion and China’s earned $1.48 billion. The industry is profitable and expected to grow, with projected earnings of $2.48 billion and $1.55 billion respectively by the end of 2023.
  • Recent reports show that online dating apps in Europe made $600 million in 2022, slightly less than in 2021. Revenue is expected to increase to $620 million by the end of 2023.
  • Online dating apps in the United States made $1.3 billion in 2022, slightly more than the $1.27 billion in 2021. The online dating market revenue is projected to reach almost $1.35 billion by 2023.
  • The average revenue per user of online dating worldwide declined from $8.06 to $7.81 in 2022. Projections indicate that the ARPU will rise to $7.83 by the end of FY2023.
  • Tinder held 16% of the online dating market in 2022. Meanwhile, Bumble, Badoo, Hinge, and Tantan each had 5% market share.
  • In 2022, Tinder dominated the African online dating market with a 32% share, followed by Badoo with 12% and Goodnight with 9%.
  • In 2022, Tinder held 17% of the online dating market in the Americas, followed by Bumble with 14%, and MeetMe and Hinge with 9% each.
  • In 2022, Tantan had 13% of the Asia online dating market, while Tinder, Soul, and MOMO each had 11%, 8%, and 5%, respectively.
  • As of 2022, Tinder holds a 22% share of the European online dating market, making it the largest player. Bumble, Badoo, and LOVOO make up 12%, 11%, and 5% of the market, respectively.
  • In 2022, Tinder and Bumble were the top online dating platforms in Australia and Oceania, with Hinge and Plenty of Fish also present, but to a lesser extent.

Dating Apps report industry at a Glance

Dating apps have become increasingly popular in recent years, with an estimated 441 million active users projected by the end of 2023.

The dating apps industry generates $8.7 billion globally and has significant economic potential, creating job opportunities and contributing to the growth of the economy.

The United States leads in usage and revenue, with the market expected to reach $2.5 billion in 2023. Europe also has significant usage, with the United Kingdom and France having penetration rates of 19.1% and 12.7%, respectively.

Tinder is the leading service, with 64 million downloads in 2022 alone. The Match Group, which includes Tinder, Match, Hinge, and OkCupid, has 16.5 million paid users. The online dating industry has a promising future ahead.

Source: [Statista 1](https://www.statista.com/chart/24165/online-dating-penetration-rate-revenue-selected-countries/#:~:text=The United States is the,dating services at 21.9 percent.), Statista 2

Dating Apps Revenue (Worldwide)

The online dating industry had revenues of 2.86 billion U.S. dollars in 2022 and is projected to reach approximately 3.01 billion U.S. dollars by the end of 2023.

Source: Statista

Dating Apps revenues by country

In 2022, dating apps in the United States generated an impressive $2.39 billion in total revenue. In China, these apps saw a total revenue of $1.48 billion in 2022, with projections reaching $2.48 billion and $1.55 billion by the end of 2023, respectively. It’s clear that dating apps are a lucrative market with significant growth potential.

Source: Statista

Dating Apps revenue in Europe

The most recent reports indicate that online dating apps in Europe made $600 million in revenue during 2022, just below the $630 million made in 2021. However, it is expected that the revenue will increase again to $620 million by the end of 2023.

Source: Statista

Dating Apps revenue in U.S

In 2022, online dating apps in the United States made almost $1.3 billion, which was slightly more than the $1.27 billion generated in 2021. It is projected that the online dating market revenue will reach almost $1.35 billion by 2023.

Source: Statista

Dating Apps ARPU (Worldwide)

According to recent data, the global online dating market’s average revenue per user (ARPU) in 2022 was $7.81, a decrease from $8.06 in the previous year. However, projections indicate that the ARPU per global user of dating apps will increase to $7.83 by the end of FY2023.

Source: Statista

Dating Apps ARPU in U.S

As of 2022, the average revenue per user (ARPU) for online dating services in the United States was $22.45.

Source: Statista

Dating Apps market share worldwide

In 2022, Tinder was responsible for 16% of the online dating market, according to recent data. Meanwhile, Bumble made up roughly 9% of global dating app spending, and Badoo, Hinge, and Tantan each held a 5% market share.

Source: Statista

Overview of Dating Apps market share worldwide (By Apps and Regions)

Dating Apps market share by brands in Africa

In 2022, Tinder had the largest share of the African online dating market, accounting for 32% of the total. Badoo, another dating app, had a 12% market share, while Goodnight, a real-time voice interaction dating app, had a 9% share of the market.

Source: Statista

Dating Apps market share by brands in America

In 2022, Tinder held 17% of the online dating market share in the Americas. Bumble accounted for approximately 14% of dating app spending in the Americas, while MeetMe and Hinge each had a market share of 9%.

Source: Statista

Dating Apps market share by brands in Asia

In 2022, the Tantan dating app made up 13% of the online dating market in Asia. Tinder accounted for roughly 11% of Asian dating app spending, while Soul and MOMO accounted for 8% and 5%, respectively, of the online dating market in Asia.

Source: Statista

Dating Apps market share by brands in Europe

Based on the latest data, as of 2022, Tinder has established a significant 22% share of the online dating market in Europe. In comparison, Bumble constitutes approximately 12% of dating app expenditures, while Badoo and LOVOO make up 11% and 5% of the European online dating market, respectively. These numbers clearly show that Tinder is currently the dominant player in the European online dating market.

Source: Statista

Dating Apps market share by brands in Australia and Oceania

In 2022, Tinder was the leading online dating platform in Australia and Oceania, with a market share of 20%. Bumble followed closely behind with 18% of the market share. As for other players in the market, Hinge and Plenty of Fish accounted for 17% and 6% of the online dating market in Australia and Oceania, respectively.

Source: Statista

Dating Apps market share (Most popular dating sites worldwide by visits)

In 2022, Badoo.com boasted the highest number of visits among online dating sites with 105.73 million, indicating their strong online presence.

Tinder.com followed closely behind with 94.96 million visits in April, showcasing their significant user base.

Plenty of Fish (pof.com) gained almost 32 million visits, a substantial number for a dating website.

Meanwhile, Oneamour.com had a total of 2.96 million visits during the measured time period, demonstrating a smaller but still notable following.

Source: Statista

What is the average number of downloads for dating apps worldwide?

With over 6.5 million monthly downloads in one mone, Tinder is the most downloaded dating application in the world. Badoo and Bumble ranked second and third, with over 3.9 million and close to 1.7 million monthly downloads respectively. Last on the list was the Russian-developed dating app 2Steps, which was downloaded approximately nine thousand times in the examined period.

Source: Statista

How many Dating App users are there?

Over 366 million dating service users chose online dating as their service of choice in 2022, making it by far the most popular type of dating service worldwide.

It is estimated that over 380 million individuals will be using online dating services by the end of 2023. In addition, 152.1 million people engaged in casual dating in 2022, and 110 million singles used matchmaking services.

Source: Statista

U.S. smartphone dating app users

According to recent data, dating apps on smartphones were used by approximately 26.6 million people in the US in 2020. While this number is expected to decrease slightly to 25.7 million in 2023, Tinder remains the most popular app, followed by POF and Bumble.

Source: Statista

Who are the users of Dating Apps worldwide? (Dating app user demographics)

Dating Apps users by gender

This dating app has an interesting user base, consisting of mostly males at 53.98% and females at 46.02% of the total population.

The gender ratio is quite balanced, which makes it an ideal platform for individuals who are looking for potential partners without being limited by gender preference.

Source: Similar Web

Dating Apps users by age group

A recent study shows that people between 25 and 34 use dating apps the most.

This group is tech-savvy and open to trying new dating platforms. They often want serious relationships and use dating apps to find partners.

Although this age group has the highest usage of dating apps, other age groups are also using them more, suggesting a trend towards technology-enabled dating for all ages.

Source: Similar Web

How much time do dating app users spend on the platforms on average?

Based on a recent survey done by a reputable research firm, it was found that on average, individuals spend approximately 90 minutes per day on online dating.

This time spent includes the time spent on dating apps and websites like Tinder, Bumble, Hinge, and others.

It’s interesting to note that men typically spend more time on dating apps than women do. According to the study, men spend an average of 85 minutes a day swiping and matching, while women spend an average of 79 minutes a day.

These gender differences could be attributed to a variety of factors, such as a difference in dating goals, preferences, and communication styles.

Nonetheless, it is apparent that online dating has become an integral part of modern dating culture.

Source: Bustle

Dating App Users Traffic Overview

Marketing channels: According to statistics, the majority of online dating traffic worldwide originates from direct sources (74.5%). This is followed by organic search (12.3%), referrals (4.7%), and email (4.1%).

Geography: Globally, the United States accounts for almost 20% of all website traffic, with 64 million visits. Russia is the second largest contributor with 12.8%, followed by Germany with 6.2%, France with 5.7%, and the United Kingdom with 3.3%.

Source: Similar Web

Overview of mobile app users who found their current romantic partner via mobile in selected countries.

According to a 2021 survey, the country with the highest percentage of mobile app users who found their current romantic partner through a mobile app was Indonesia, with 16%. The UAE came in second place with 14% of respondents reporting that they met their partner through an app, while India ranked third with 12%. Germany and Hong Kong had the lowest rate at 5%.

Source: Statista

U.S. dating apps brands-awareness overview

Tinder is currently the most used dating application in the United States. With a 75% brand awareness, it has become a household name, with many individuals utilizing the app to find their perfect match.

However, it is worth noting that while Tinder holds the top spot, Match and eHarmony are not far behind.

Both of these applications share the second spot with a 70% brand awareness, proving that they too have a significant presence in the online dating world.

In fact, Match, which was one of the first dating websites to ever launch, has been around since 1995, and has since helped many individuals find love in the U.S.

Despite the growing competition, Tinder still remains the top dating app in the United States, with its simple interface and easy-to-use features.

Source: Statista

Tinder brand overview in the United States

According to a survey of dating service users in the United States, 84% are familiar with Tinder. Out of those who know the brand, 44% like it.

Additionally, 37% of dating service users in the United States claim to like Tinder.

Around 28% of dating service users in the United States say they are likely to use Tinder again, indicating that 76% of their users display loyalty to the brand.

In 2022, about 28% of U.S. dating service users had heard about Tinder in the media, on social media, or in advertising over the past few months. Of those who know the brand, this amounts to 33%, suggesting that there is some buzz around Tinder in the United States.

Source: Statista

Match brand overview in the United States

Among dating service users in the United States, Match has a brand awareness of 77%. Of those who know the brand, 27% like it.

Match users account for 16% of all dating service users in the United States, with 62% of them being loyal.

In 2022, 22% of U.S. dating service users had heard about Match in the media, social media, or advertising over the past few months, which is 29% of those who know the brand.

This indicates that there is buzz around Match in the United States.

Source: Statista

eHarmony brand overview in the United States

71% of U.S. dating service users are aware of eHarmony. Among those who know the brand, 31% have a favorable view of it. 17% of American dating service users use eHarmony, and 24% of those who are aware of it use the service. eHarmony has a 65% loyalty rate among its users.

As of 2022, 23% of U.S. dating service users have recently heard about eHarmony through media, social media, or advertising, indicating that there is some buzz surrounding the brand in the United States.

Source: Statista

Plenty of Fish brand overview in the United States

According to recent data, 68% of U.S. dating service users are familiar with Plenty of Fish.

Of those who recognize the brand, 38% have a favorable opinion, and 32% use it. In total, 22% of dating service users in the United States use Plenty of Fish, with 73% of them being loyal to the brand. However, only 16% of users are likely to use it again.

Furthermore, as of 2022, only 15% of U.S. dating service users had heard of Plenty of Fish through media, social media or ads in the past 3 months, indicating that the brand is not generating much buzz in the United States.

Source: Statista

Bumble brand overview in the United States

Bumble currently has a brand awareness rate of 64% among U.S. dating service users. Out of those who are aware of the brand, 42% have a favorable opinion of it and 39% use it.

Furthermore, 17% of users are likely to use Bumble again, which indicates a 68% loyalty rate.

In the past few months, 24% of U.S. dating service users learned about Bumble through media, social media, or advertising, generating buzz around the brand.

Source: Statista

Grindr brand overview in the United States

Grindr is recognized by 58% of U.S. dating service users, and 28% of those people have a favorable opinion of the brand. In total, 16% of U.S. dating service users like Grindr.

Currently, 14% of U.S. dating service users use Grindr, and 24% of those who know the brand use it. Grindr has a repeat usage rate of 10% among U.S. dating service users, while enjoying a 71% loyalty rate among its users.

Over the last few months, 15% of U.S. dating service users became aware of Grindr through media, social media, or advertising, which represents 26% of the 58% who already know about the brand, indicating some buzz around Grindr in the United States.

Source: Statista

OkCupid brand overview in the United States

In the United States, 56% of dating service users know about OkCupid.

Among those who know about the brand, 27% express a positive view. Currently, 10% of U.S. dating service users use OkCupid, and 6% would use it again, indicating that 60% of their users are loyal to the brand.

In the last few months, only 11% of U.S. dating service users heard about OkCupid through media, social media, or advertising – this is relatively low compared to the brand’s awareness.

Source: Statista

Zoosk brand overview in the United States

According to a recent data, the majority (54%) of Zoosk users in the United States are aware of the brand.

Among those who are aware, 19% have a favorable impression of Zoosk and 17% use it. Brand loyalty is high, with 67% of users being repeat customers.

As of 2022, only a small percentage (7%) of U.S. dating service users had recently learned about Zoosk through media, social media, or advertising.

Source: Statista

Ashley Madison brand overview in the United States

In the United States, 44% of dating service users are aware of Ashley Madison.

Among those who have heard of the brand, 23% have a favorable view of it. 9% of all U.S. dating service users actually use Ashley Madison, and 20% of those who know the brand are users.

67% of Ashley Madison users are loyal to the brand. In the past few months, 11% of U.S. dating service users heard about Ashley Madison through media, social media, or advertising, and 25% of those who are aware of the brand heard about it during that time period.

Source: Statista

Hinge brand overview in the United States

Recent data shows that Hinge is widely recognized among dating service users in the United States, with a 50% awareness rate and 28% positive brand impression.

However, only 11% of all dating service users in the country actively use Hinge.

Of those who are aware of the brand, 22% are active users. Hinge has a respectable 55% loyalty rate, but only 6% of all dating service users are likely to continue using it.

As of 2022, only 10% of U.S. dating service users have heard of Hinge, so there is still potential for growth and expansion.

Source: Statista

U.K. Dating Apps brands-awareness overview

According to a survey, Tinder is the most well-known dating service in the United Kingdom, with 79% of respondents recognizing the California-based online dating app.

This gives Tinder a 10% lead over second-place Match. Plenty of Fish takes third place with 62%, followed by eHarmony at 62%, and Bumble at 51%.

Source: Statista

Tinder brand overview in the UK

In the UK, the majority (86%) of dating service users are aware of Tinder. Among those who recognize the brand, nearly half (49%) hold a positive opinion of it.

A significant proportion (42%) of dating service users in the UK actively use the app. Of those who use it, a large percentage (83%) display loyalty to the brand, and over a third (35%) are likely to use Tinder again.

As of 2022, a quarter (25%) of UK dating service users had encountered Tinder in the media, social media, or advertising within the past few months. This suggests that Tinder generated some buzz in the UK during the survey period.

Source: Statista

Match brand overview in the UK

Match is known by 77% of UK dating service users, with 20% of them expressing positive feelings towards the brand, and 14% using it.

Of those who know Match, 26% like it. Only 9% of the users say they are likely to use Match again, but a significant 64% of the users are loyal to the brand.

Over the past few months, 16% of UK dating service users had heard about Match through media or advertising, but there is currently little buzz around the brand in the UK.

Source: Statista

Plenty of Fish brand overview in the UK

In the UK, 24% of people who use dating services use Plenty of Fish, and 35% of those who know the brand like it.

Brand awareness for the site is at 71%, and 79% of users are loyal to the site. However, only 19% of users are likely to use the site again.

In 2022, 12% of UK dating service users had heard about Plenty of Fish through media or advertising in the past few months.

This is only 17% of those who know the brand, which suggests that there is low buzz for the site.

Source: Statista

eHarmony brand overview in the UK

In the UK, 67% of dating service users have heard of eHarmony, with 31% of those who know the brand expressing a favorable opinion.

Additionally, 17% of dating service users in the UK utilize eHarmony’s services, and 59% of these users display loyalty to the brand.

Over the past few months, 22% of UK dating service users have encountered eHarmony through various forms of media, including social media and advertising.

Source: Statista

Bumble brand overview in the UK

In the UK, 72% of users of dating services have heard of Bumble.

Among those who are familiar with the brand, 39% hold a favorable opinion of Bumble. 21% of UK dating service users are currently using Bumble.

Of those who know the brand, 29% are using Bumble. 14% of current Bumble users say that they are likely to continue using the app. 67% of Bumble users are loyal to the brand.

As of 2022, 21% of UK dating service users had been exposed to media coverage, social media, or advertising related to Bumble in the past few months, suggesting that there is some buzz surrounding Bumble in the UK.

Source: Statista

Grindr brand overview in the UK

Grindr has a brand awareness of 60% among UK dating service users. According to a survey, 14% of UK dating service users have a positive view of Grindr.

Of those who know the brand, 23% like it. In total, 11% of UK dating service users use Grindr, and among those who know the brand, 18% use it.

Out of all UK dating service users, 6% are likely to use Grindr again, with 55% of users loyal to the brand.

As of 2022, 10% of UK dating service users had recently heard of Grindr in the media, on social media, or in advertising.

This indicates that at the time of the survey, there was little buzz surrounding Grindr in the UK.

Source: Statista

Badoo brand overview in the UK

Badoo is known by 63% of dating service users in the UK. 18% of UK dating service users have a favorable opinion of Badoo. Out of those who are familiar with Badoo, 29% like the brand.

Badoo is used by 18% of dating service users in the UK, and 67% of those users are loyal. In 2022, 20% of UK dating service users had heard of Badoo within the past 3 months, indicating some current interest in the brand.

Source: Statista

Hinge brand overview in the UK

According to a recent survey, 55% of UK dating service users are familiar with Hinge, with 16% of those users having a favorable view of the brand.

Among those who are familiar with Hinge, 29% have a positive impression of the brand. Currently, 14% of UK dating service users utilize Hinge, with 25% of those who know the brand utilizing it. Of the current users, 71% display brand loyalty.

As of 2022, only 10% of UK dating service users had been exposed to Hinge in the media, on social media, or through advertising within the past few months. During the survey, there was minimal buzz surrounding Hinge in the UK.

Source: Statista

EliteSingles brand overview in the UK

Among UK dating service users, 48% are aware of EliteSingles.

Of those who are aware, 27% have a favorable view of the brand. In total, 11% of UK dating service users use EliteSingles. Of those who are aware of the brand, 23% use the service. 7% of users are likely to use EliteSingles again, indicating that 64% of users are loyal to the brand.

In 2022, 11% of UK dating service users had heard about EliteSingles in the media or through advertising. This amounts to 23% of those who are aware of the brand, suggesting that there was little buzz around EliteSingles in the UK at the time of the survey.

Source: Statista

Zoosk brand overview in the UK

In the UK, 48% of dating service users are aware of Zoosk.

Among those who are aware of the brand, 19% have a positive perception of it. 7% of dating service users in the UK use Zoosk, which indicates that 15% of those who are aware of the brand use it. Zoosk has a loyalty rate of 71% among its users in the UK.

As of August 2022, only 4% of UK dating service users have encountered Zoosk in the media, social media, or advertising over the past few months, which suggests that there is low buzz around Zoosk in the UK.

Source: Statista

OkCupid brand overview in the UK

In the UK, 44% of dating service users are familiar with OkCupid.

Of those, 20% express a favorable view of the brand and 18% actively use the platform. Half of OkCupid’s users exhibit brand loyalty.

However, only 4% of UK dating service users are likely to use OkCupid again. As of August 2022, only 6% of UK dating service users had encountered OkCupid in the media, social media, or advertising within the past few months, indicating a lack of buzz surrounding the platform in the UK.

Source: Statista

Fee-based online dating usage in the U.S.

According to a recent online survey of 9,992 consumers in the United States conducted in 2022, only 3% reported using paid online dating services.

This is noteworthy given the growing popularity of online dating and may suggest a change in consumer behavior or preferences related to finding romantic relationships.

Further exploration is needed to identify factors contributing to this trend, such as a lack of trust in paid services, a preference for free alternatives, or other factors.

Source: Statista

Fee-based online dating usage by brand in the U.S.

According to a survey of U.S. consumers about their usage of fee-based online dating services, “Tinder” was the most popular brand, with “HER” ranking the lowest.

Keep in mind that just because “Tinder” is the most popular doesn’t mean it’s the best option for everyone. There are many other online dating services available, each with unique features and target audiences. Some prioritize privacy and security, while others focus on fostering deeper connections.

It’s important for individuals to carefully consider their own needs and preferences before selecting a dating service.

Additionally, it’s worth noting that the popularity of online dating services can vary greatly depending on age, gender, and geographic location. For example, while “Tinder” may be popular among younger generations, older individuals may prefer a different service.

Ultimately, the best online dating service is the one that meets the individual’s specific needs and preferences.

Source: Statista

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.