Bing Users and Growth Statistics (2024)

Key Bing user stats. Includes data on users, valuation, market share, country availability, and more.
Last updated on:
December 29, 2023
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Interesting facts about Bing

  • Bing, Microsoft’s search advertising platform, brought in about $11.59 billion in income in FY2022.
  • Each day, on average about 900 million searches are done on Bing.com.
  • Bing.com received about 1.2 billion distinct visitors from throughout the world in 2022.
  • In 2022, Bing users accounted for approximately 15% of the global population.
  • China accounts for 36.17% of all visitors to Bing.com, followed by the US (26.25%) and Japan (3.71%).
  • Bing’s web search engine controlled around 9% of the global search market as of December 2022.
  • Bing had a market share of about 9.6% in the United Kingdom as of 2021.
  • Bing had a market share of about 6.72% in the United States as of 2022.

Overview about Bing

Bing at a glance

Bing is a Microsoft intelligent search engine that helps customers save time and money.

With more than 8.8 billion monthly searches, Bing covers half of the US population, drives search results on Yahoo, AOL, and Amazon, and enables distinctive experiences like Cortana, the really personal assistant.

Through Bing Ads, the advertising platform that offers sophisticated audience targeting capabilities and the resources you need to achieve business outcomes easily, connect with the people who matter to you.

Microsoft said in October 2011 that it was developing a new back-end search architecture with the intention of giving users faster and more relevant search results. It was created utilizing ASP.NET.

How much is Bing worth? (Microsoft Bing Valuation)

Bing’s estimated value in 2022 was projected at $400 billion. Though, Bing’s valuation cannot be properly estimated, since Microsoft (probably) won’t ever sell Bing by itself.

Therefore, the best and only way to estimate Bing’s valuation is to estimate it as if it was as efficient as Google’s Search Engine

NOTE: This has a few pitfalls worth mentioning – Bing, unlike Google, doesn’t have YouTube (and YouTube’s ad network), Google’s Ad Network and is probably not as efficient as Google given their volume isn’t matching Google.

However, it’s still an exercise worth doing, since this would be an approximation of Bing’s valuation, if it was the #1 Search Engine (not something that’s impossible!)

To calculate Bing’s valuation, we’ve:

  1. Calculated how much of total Google’s Revenue comes from Google Search (e.g. 89.1%)
  2. Calculated Google Search’s valuation, as a % of their total valuation
  3. Divided Google Search’s valuation by the number of users they have – that allowed us to get the market’s perception about a Google’s user LTV (lifetime value)
  4. Then multiplied Google users’ LTV by Bing’s number of users — in other words: if Bing were as efficient at monetization as Google is, this would be the valuation of Bing
Graph about Bing Valuation

With each new year, Bing’s valuation goes higher by a couple of billion USD. From $105 billion in 2014, Bing’s worth jumped to $400 billion in 2022.

Bing Revenue

Bing, Microsoft’s search advertising platform, brought in about $11.59 billion in income in FY2022.

Graph about Bing Revenue

These graphs help us notice that ever since 2016, Bing has always generated lots of revenue.  Hence, with each new year, there’s more revenue for Bing.

After 2021, there was a $3 billion gap to 2022’s revenue for Bing.

Sources: Microsoft, Statista

What is Bing’s Average Revenue Per User (ARPU)?

Despite a decline over the previous two years, Bing ARPU was revamped in 2022 when it reached $9.66.

How does Bing make money (business model)?

Microsoft’s Bing makes and generates money primarily through web search advertising placements.

In short and easier terms, Bing makes money by running ads.

How many searches are done on Bing.com?

Each day, on average about 900 million searches are done on Bing.com.

Source: Bright Edge

What is the unique number of Bing.com visitors?

Bing.com received about 1.2 billion distinct visitors from throughout the world in 2022.

Graph about Bing number of visitors

See how the table showing Bing.com’s visitors is literally a perfect staircase that goes up. See the figures for 2019-2022 in this table:

Sources: Statista, SimilarWeb

What percentage of the global population uses Bing?

In 2022, Bing users accounted for approximately 15% of the global population.

Graph about Bing percentage of users

In 2019, “only” 12% of the world’s population was using Bing.

Source: UN, World Bank, Statista, Similar Web

Who are Bing.com visitors? (Demography)

Bing.com visitors by gender

Visitors to bing.com are 68.02% male and 31.98% female.

Graph about Bing visitors by gender

While Bing has a larger audience of male users, note how lots of the total visitors for the search engine are also female users.

Source: Similar Web

Bing.com visitors by age

Visitors to Bing.com aged 25 to 34 make up the largest age group.

Graph about Bing.com visitors by age

After the 25-34 age group, Bing’s second most popular age bracket is the 18-24 group, with almost 23% of the total visitors.

Source: Similar Web

Bing.com visitors by country

China accounts for 36.17% of all visitors to Bing.com, followed by the US (26.25%) and Japan (3.71%).

Graph about Bing.com visitors by country

Bing is also popular to some extent in Japan, Germany, and France – these countries are not too far away from each other on the graph.

Source: Similar Web

How much time do Bing.com visitors spend on the search engine?

According to research, the average bing.com search engine user spends approximately 16 minutes and 27 seconds per visit.

Infographic about How much time do Bing.com visitors spend on the search engine

Source: SEMrush

Which devices do users of Bing.com use to access the search engine?

The US has most of Bing’s users. American Bing visitors prefer using their mobile devices (66.62%) rather than desktop devices (33.38%).

Graph about Bing devices used by users

It’s not only the United States, but also the United Kingdom, Germany, France and Canada whose Bing visitors prefer better using their mobile devices.

Source: SEMrush

What is Bing’s global market share? (Desktop)

Bing’s web search engine controlled around 9% of the global search market as of December 2022.

Graph about Bing global market share

In the 2015-2022 interval, Bing’s lowest market share in the search engine industry was recorded in 2018, with a market share of 3.98%.

The highest market share in the search engine industry of Bing’s was recorded in 2022, with almost 9% of the total market.

Source: Statista

Bing’s global market share in the United Kingdom

Bing had a market share of about 9.6% in the United Kingdom as of 2021.

Source: Statista

Bing’s global market share in the United States

Bing had a market share of about 6.72% in the United States as of 2022.

Source: Stat Counter

How many countries is Bing service available in?

There are 238 countries where Bing service is accessible.

Which operating systems and devices does Bing support?

Bing is compatible with the following devices and operating systems:

How many Bing app downloads are there?

The Bing iOS app has been downloaded more than 1 million times, whereas the Bing Android app has been downloaded more than 10 million times from the Google Play Store.

Source: Play Google, Apps Apple

How many languages does Bing support?

By October 2021, 105 different languages are supported on Bing.

Source: Bing

Who owns Bing?

Bing is a search engine launched by the American software company Microsoft Corporation in 2009.

Microsoft CEO Steve Ballmer unveiled Bing, Microsoft’s replacement for Live Search, on May 28, 2009, at the All Things Digital conference in San Diego, California, for release on June 3, 2009.

What are the 25 most popular searches on Bing.com?

The most popular keyword on Bing is ‘google’, with almost 41 billion searches. This means that ‘google’ was searched this many times on Bing.

The second most popular keyword on Bing is ‘youtube’. This one has over 35 billion searches on Bing.

Graph about Bing 25 most popular searches

Bing.com FAQ

Is Bing search free?

There are no out-of-pocket expenses. There are no cancellation fees. You only pay for what you use. Bing Search APIs are included in the following Bing Search plans, which offer more value and flexibility.

What is Microsoft Bing used for?

Bing’s primary goal as an online search engine is to connect users with the most relevant search results from the web—providing easy access to quality content produced by web publishers.

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