Affirm Revenue and Growth Statistics (2024)

Key Affirm user stats. Includes data on revenue, profit, investments, valuation, market share, number of users, and more.
Last updated on:
December 29, 2023
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Affirm Interesting Key Facts

  • Affirm was founded on January 1, 2021 by Max Levchin, Nathan Gettings, Jeffrey Kaditz, and Alex Rampell.
  • Max Levchin was a co-founder of Paypal and is considered a member of the Paypal Mafias.
  • Max Levchin also founded Slide and HVF as well as a key investor on Yelp.
  • The company has been in partnership with Walmart since 2019.
  • The company also partnered with Shopify, BigCommerce, and Zen-Cart.
  • When the company opened for its IPO, they raised $1.2 billion on just the first day.
  • Amazon made Affirm their exclusive buy now, pay later partner in the US through 2023.
  • In May 2022, Affirm signed a partnership deal with Stripe, Inc. to make its checkout available for Stripe users in the U.S.

Sources: Pymnts, Fortune, Forbes, The Next Web

Affirm: Company Overview (About)

At a glance:

Sources: Linkedin, Google Finance

What is Max Levchin’s net worth?

When Affirm became public in 2021 and made Max Levchin an instant billionaire. His net worth is $2.2 billion in 2022, a decrease of around $800 million from what he had back in 2021.

Source: Forbes

When did Affirm go public?

Affirm began trading on NASDAQ with the symbol AFRM on January 13, 2021. On that day, the company raised around $1.2 billion in its IPO. The next day, the price of shares had doubled making Levchin’s stake in the company $2.5 billion.

Source: Reuters, Nasdaq

How does Affirm work?

Affirm is a buy-pay-later-company, where shoppers or consumers can buy stuff and pay later. This is how it works, consumers can register on their website or mobile app, and it works the same.

After registering, you are ready to shop. It’s that simple. After choosing what you want from their platform’s hundreds of thousands of shops from merchant partners, Affirm would ask you to choose whether you will have their “4 interest-free payments” or “monthly installments”. You choose a plan and you pay that amount on a scheduled date.

And that’s about it. That’s how Affirm works.

Source: Affirm

How does Affirm make money?

Affirm does not charge its consumers any late fees at all. Merchants also pay no integration fees, annual fees, or monthly fees for using their services. Affirm earns revenue in five ways:

  • Merchant discount rate (MDR) that they generate from their merchants whenever a transaction is being facilitated that’s typically 5.99%.
  • Affirm generate revenue through simple interest-bearing fees which would be $0.30 per transaction.
  • Affirm earn interchange fees whenever consumers use their virtual card over established card networks.
  • Affirm earn by selling a portion of the assets originated in their platform to third-party investors wherein they can recognize a loss or gain on the sale of these loans.
  • Affirm also makes money by providing loan services to their consumers on behalf of third-party investors.

Source: Affirm

What payment options does Affirm offer?

Affirm commonly offers two types of payment options:

  • Pay-in-4 instalments that are paid every 2 weeks claim 0% APR. Most of those shops that offer 0% APR require a 25% down payment upon approval and a 25% payment every 2 weeks until the full value is paid off.
  • Monthly payments are paid monthly with a 15% APR. This option allows consumers to pay in the span of 3 months, 6 months, or 12 months depending on the merchant. Some even allow consumers to pay for as long as 48 months.

Aside from these two, consumers can also be financed by Affirm with purchases up to $17,500.

Also, the downside that most people find in Affirm is that it has a high interest that climbs up to 30%. However, with the length that some merchants allow, 30% is just fair and very affordable.

Sources: Affirm, Investopedia

What is Affirm’s revenue?

Affirm generated a revenue of $1.35 billion at the end of fiscal year on June 31, 2022. It increased by 55.01% in year-over-year growth.

Graph about Affirm Revenue

Source: Google Finance

Affirm revenue breakdown by segment

At the end of the fiscal year on June 30, 2022, Affirm’s revenue in the merchant network segment was $458.51 million, and $100.70 million for the virtual card network segment.

Source: Affirm 1, Affirm 2

Affirm revenue breakdown by region

These are Affirm’s revenue per region at the end of each fiscal year.

Source: Affirm

Affirm: operating expenses

Affirm spent $2.21 billion on their operations at the end of fiscal year 2022. It is 76.80% more than they spent at the end of the fiscal year on June 30, 2021.

Source: Affirm 1, Affirm 2

Affirm Expenses by Type

Source: Affirm 1, Affirm 2

How much did Affirm spend on advertisement?

Affirm spent $74 million on advertisements in 2022. This is a large increase compared to their advertising expense in 2019, about 28 times more money spent.

Graph about Affirm advertising expense

Source: Affirm

Affirm Profit

Affirm had made $703.14 million in profits at the end of the fiscal year 2022.

Graph about Affirm Profit

Source: Affirm

Affirm Funding History

Affirm raised a total of $1.5 billion over 12 funding rounds. Their latest funding was on January 13, 2021 for their Post-IPO Equity round.

Source: Crunchbase

Affirm Investments

Affirm had only made 2 investments so far. These are:

Source: Crunchbase

Affirm Acquisitions

Source: Crunchbase

Affirm: Valuation

Affirm has a valuation of $24 billion

Graph about Affirm: Valuation

Sources: The New York Times, TechCrunch, Forbes

Affirm: Market Cap

Affirm has a market capitalization of $3.68 billion.

Graph about Affirm: Market Cap

Source: Google Finance

What is Affirm’s market share?

In 2021, Affirm had a market share of 36%, dominating the BNPL industry.

Graph about AffirmMarket Share

However, in 2022, Klarna took over the lead where Affirm only had 19.6% in market share.

Source: CNBC, Payments Dive

Who invested in Affirm?

Affirm had a total of 27 investors through the years. The table below shows us their most recent investors.

Source: Crunchbase

What is Affirm’s gross merchandise value (GMV)?

Affirm had a gross merchandise value (GMV) of $17.00 billion at the end of the fiscal Year on June 30, 2022, more than twice what they processed in 2021.

Source: Affirm

How many active users does Affirm have?

There are 13.98 million consumers using Affirm at the end of the fiscal year 2022.

Graph about Affirm Number of active users

Source: Affirm 1, Affirm 2

How many active users does Affirm have? (Quarterly)

Affirm also stated that there are more than 15 million consumers using their platform as of December 2022.

Source: Affirm 1, Affirm 2, Affirm 3

Affirm Consumers’ Age Distribution

Graph about Affirm consumers age distribution

Source: Similarweb

Affirm Consumers’ Gender Distribution

Graph about Affirm consumers gender distribution

Source: Similarweb

How many transactions does each active Affirm consumer make?

According to Affirm, each active consumer has an average of 3 transactions per year.

Graph about average number of tranasactions affrm consumers make

Source: Affirm 1, Affirm 2

How many merchants are there in Affirm?

As of December 2022, there are 245,000 active merchants in Affirm.

Graph about Affirm number of active merchants

Sources: Affirm 1, Affirm 2, Affirm 3

Who are Affirm’s largest merchant partners?

With over 245,000 merchants on their platform, Affirm has partnered with the largest sellers in the world. They are Amazon’s exclusive BNPL partner through January 2023. They are also partnered with Gucci, Walmart, and others. Here are some of their largest merchant partners.

  • Amazon
  • Gucci
  • Tonal
  • Dyson
  • Expedia
  • Walmart
  • Adidas
  • Sony
  • StockX
  • Eventbrite
  • Peloton
  • Shopify
  • Zen-Cart

Sources: Affirm, Finty, Crunchbase

What are the categories of products in Affirm?

  • Accessories
  • Apparel
  • Auto
  • Beauty & Health
  • Black-owned businesses
  • Electronics
  • Events & experiences
  • Fitness & gear
  • Home & furniture
  • Luxury
  • Shoes
  • Toys & games
  • Travel
  • Wedding

Source: Affirm

What is Affirm’s merchant retention rate?

Affirm reported that their dollar-based merchant retention rate has been constantly exceeding 100% since 2016.

Source: Affirm

What is Affirm’s loan-based consumer retention rate?

At the end of fiscal year on June 30, 2022, 81% of Affirm’s loan transactions are driven by repeat consumers, an increase of 9% compared to what the company had at the end of fiscal year 2021.

Source: Affirm 1, Affirm 2

How many transactions were completed at Affirm?

Affirm had a total of 34.29 million transactions on March 2022. These are calculated by multiplying the number of consumers with the average transaction per customer.

Source: Affirm 1, Affirm 2

How many people work at Affirm?

As of 2022, there are 2,552 employees working at Affirm.

Graph about Affir, Employee count

Source: Affirm 1, Affirm 2

Which countries use Affirm the most?

Graph about top countries using Affirm

Source: SimilarWeb

Where is Affirm available (in which countries)?

Affirm works with U.S.-based and Canada-based businesses. As well as businesses based outside the U.S. as long as these conditions are met:

  • The business has a U.S. or Canadian entity.
  • The majority of their customers have a billing address in the U.S. or Canada.
  • The business has a U.S. or Canadian bank account where Affirm can deposit funds.

Furthermore, the company can only provide their pay-over-time solution to U.S. and Canadian shoppers.

Source: Affirm

How much time do people spend on

People spend an average time of 00:02:56 on their visits on

Source: SimilarWeb

Affirm Mobile App Statistics: Android vs iOS

These are the key stats and key info on Affirm mobile app on Android as of December 2022:

These are the key stats and key info on Affirm mobile app on iOS as of December 2022:

Source: Google Play, Apple Store

Affirm Website Traffic Analysis

Source: HypeStat

Affirm Website Traffic Sources

Source: HypeStat

Affirm Traffic Source: Desktop vs Mobile

Source: HypeStat

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.