“Matchbox” was Tinder’s original name. The founders then changed it into Tinder after consulting a thesaurus.
The fire-like theme of the app came from the idea that it could create a spark that ignites the flame of romantic matches.
Originally, Tinder was supposed to revolve around the click-based function. However, through Sean Rad and Jonathan Badeen, the function was evolved into a swipe-based feature featuring a deck of cards as the model.
Jonathan Badeen got the idea of the swipe feature while cleaning a mirror.
Tinder was the first online dating app to have the swipe feature.
In 2014, Whitney Wolfe, former vice president and founder of Tinder, filed a sexual harassment and sex discrimination suit against Match Group, the parent company of Tinder.
Whitney Wolfe left Tinder and founded Bumble, another online dating app.
In 2016, there were 7.5 million Tinder swipes in India each day.
Tinder established its first international office in India.
40% of U.S. college students prefer to use Tinder to find hookups and use Bumble to find their dating partner.
Meanwhile, 50% of college students believSource: Linkedin
Tinder’s main revenue comes from its in-app purchases on Tinder Gold, Tinder Plus, and Tinder Platinum. Aside from that, the app also makes money through advertisements.
Tinder has made a total of 3 acquisitions from since 2015. The prices for these acquisitions remain undisclosed. The table below shows us more details.
We have no clear data on Tinder’s market share based on its revenue. However, we can see Match Group’s market share in the online dating app market. This data was gathered in 2020.
A Tinder user can swipe left on an unlimited number each day. However, there is a limit to how many times a user can swipe right. There is no exact and fixed number of how many times a user can swipe right.
It can be lower or higher than 25 per day. The number of swipe-right is determined through various algorithms.
While Tinder is available in almost all countries. Tinder is currently not available in China as of 2022. Users have to connect to VPN via Hong Kong IP addresses in order to use the app.
In a day, there are 3.5 million page views that are blocked on Tinder. The table below shows us more detailed information. (These data are estimations based on the web traffic)
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About the author
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.
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