Source: BBC, China Potion, GMA, A Partnership, CNN, Whats on Weibo
At a glance, Sina Weibo is a microblogging website owned by Sina Corporation. It was launched in 2009, and it’s ben evaluated at $30 billion in 2018, with over 6000 people working there.
Sources: Weibo, Univesity of Washington, Simply Wall ST
In 2016, Sina Weibo had net revenue of $655.8 million, jumping to $2.26 bilion in 2021. That’s a massive glow-up!
The following list shows Sina Weibo’s net revenues throughout the years:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
As for profits, Sina Weibo had $105 million profit in the year of 2016. Looking at the data frm 2021, we can notice $428 million in profit.
The following list shows Sina Weibo’s net income (profit) throughout the years:
We know that 3,100 people worked for Sina Weibo in 2016, with 6,100 in 2021. The more money made, the more people started working at Sina Weibo.
The following list shows the number of employees throughout the years:
Source: Simply Wall ST
Regarding advertising and marketing, Sina Weibo made $1.98 billion in 2021.
The following list shows Sina Weibo’s advertising and marketing revenues throughout the years:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
From $84.8 million in value-added services revenue in 2016, Sina Weibo saw $276.3 million revenue in 2021.
The following list shows Sina Weibo’s value-added services revenues throughout the years:
Source: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
The following list shows Sina Weibo’s net income attributable throughout the years:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
The following list shows Sina Weibo’s diluted income per share throughout the years:
Source: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
The following list shows Sina Weibo’s non-GAAP income attributable throughout the years:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
The following list shows Sina Weibo’s non-GAAP diluted net income per share throughout the years:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
The following list shows Sina Weibo’s adjusted EBITDA throughout the years:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7
Sina Weibo has 11 lead investments
Source: Crunchbase
Sina Weibo’s market cap in 2016 was $8.61 billion, and then, in 2022 it reached $3.11 billion. You can look at the graphs below for a detailed view.
The following section provides us with a closer look on Sina Weibo’s market capitalization as well as its year over year growth from 2016 to 2022.
Source: Yahoo, Companies Market Cap
Sina Weibo has only 1 investor. Weibo is funded by Alibaba Group.
Souces: Crunchbase, Forbes
Sina Weibo makes money through advertisements, marketing, paid contents, e-commerce, social games, value added service fees in live streaming, and more.
The following list shows Sina Weibo’s Valuation throughout the years:
The following table shows the most popular Sina Weibo users based on the numbers of followers on Sina Weibo:
Source: Whats on Weibo
As one of the most popular topics on Sina Weibo, KOLs influence reaches 53.3% of the total population of Sina Weibo users. The travel industry is just one of the industries being promoted by KOLs.
Let’s have a closer look on who are the most popular Sina Weibo KOLs in the travel industry.
Source: Hicom-Asia
Along with the travel industry, beauty industry is a large part of the present Chinese culture. Makeups and other beautification products, for both men and women, are among the mainstream trends in China.
With Sina Weibo, KOLs promoting the beauty industry are among the most popular ones. Here is the list of the most popular Sina Weibo KOLs in the beauty industry as of 2022:
Sources: Hicom-Asia, GMA, Design-Asia
Chinese people love food. And as part of it, watching other people eat food in Sina Weibo has also become one of the mainstream trends in Sina Weibo.
Aside from this, Sina Weibo users are also entertained by KOLs showing them education and knowledge on cooking.
Now, here is the list of the most popular KOLs in the food and beverage industry.
Sources: Global Times, Hicom-Asia
There are a lot of topics being discussed on Weibo. There is no definitive data on how much topics are being discussed on the platform.
However, we do have a list of the most popular topics in Sina Weibo by category. Here is the list:
Source: Statista
Considered as one of the biggest platforms in China, Sina Weibo has a total of 584 million montly active users and has an average daily active users of 253 million as of September 2022.
Source: Weibo
The following list shows the number of monthly active users per quarter in 2016:
Sources: Weibo 1, Weibo 2, Weibo 3, PR Newswire
The following list shows the number of monthly active users per quarter in 2017:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of monthly active users per quarter in 2018:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of monthly active users per quarter in 2019:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of monthly active users per quarter in 2020:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of monthly active users per quarter in 2021:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of monthly active users per quarter in 2022:
Sources: Weibo 1, Weibo 2, Weibo 3
The following list shows the number of daily active users per quarter in 2016:
Sources: Weibo 1, Weibo 2, Weibo 3, PR Newswire
The following list shows the number of daily active users per quarter in 2017:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of daily active users per quarter in 2018:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of daily active users per quarter in 2019:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of daily active users per quarter in 2020:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of daily active users per quarter in 2021:
Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4
The following list shows the number of daily active users per quarter in 2022:
Sources: Weibo 1, Weibo 2, Weibo 3
In 2019, according to a blog that is researching on various chinese social media platforms, with 300 million monthly active users at the time, 60% of Sina Weibo users belong to Generation Z.
These are the data collected on Weibo.com’s Website Traffic Analysis as of November 2022:
Source: Hypestat
Source: Hypestat
Source: Hypestat
The following are the estimated ad revenue of Sina Weibo based on the website traffic:
Source: Hypestat
Source: Hypestat
Source: Hypestat
The following list shows the number of pageviews blocked in Sina Weibo:
Source: Hypest
China is the #1 country in which Sina Weibo is most visited, with 82.99% of the users. Then, there’s Taiwan, Hong Kong, the USA, and Japan.
Source: Similar Web
The average time spent on Sina Weibo is 10 minutes.
Source: Similarweb
These are the key stats and key info on Sina Weibo mobile app on Android as of November 2022:
These are the key stats and key info on Sina Weibo mobile app on iOS as of November 2022:
Sources: Google Play, Apple Store
Sina Weibo’s financial highlight reports from its website always tells the customers and other companies alike about financial data about the company.
From the website, we have compiled financial highlights throughout the years.
The following data shows Sina Weibo’s financial highlights on Q1 March 2016:
Source: PR Newswire
The following data shows Sina Weibo’s financial highlights on Q2 June 2016:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q3 September 2016:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q4 December 2016:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q1 March 2017:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q2 June 2017:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q3 September 2017:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q4 December 2017:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q1 March 2018:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q2 June 2018:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q3 September 2018:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q4 December 2018:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q1 March 2019:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q2 June 2019:
Source: Weibo
The following data shows Sina Weibo’s financial highlights on Q2 September 2019:
The following data shows Sina Weibo’s financial highlights on Q4 December 2019:
The following data shows Sina Weibo’s financial highlights on Q1 March 2020:
The following data shows Sina Weibo’s financial highlights on Q2 June 2020:
The following data shows Sina Weibo’s financial highlights on Q3 June 2020:
The following data shows Sina Weibo’s financial highlights on Q4 December 2020:
The following data shows Sina Weibo’s financial highlights on Q1 March 2021:
The following data shows Sina Weibo’s financial highlights on Q2 June 2021:
The following data shows Sina Weibo’s financial highlights on Q3 September 2021:
The following data shows Sina Weibo’s financial highlights on Q4 December 2021:
The following data shows Sina Weibo’s financial highlights on Q1 March 2022:
The following data shows Sina Weibo’s financial highlights on Q2 June 2022:
The following data shows Sina Weibo’s financial highlights on Q3 September 2022:
Source: Weibo