Adyen Revenue and Growth Statistics (2024)

Key Adyen user stats. Includes data on Adyen's profit, revenue, investments, number of employees, and more.

Last updated on:

August 01, 2024

Adyen Interesting Key Facts Adyen: Company Overview (About)What is Pieter van der Does’ net worth?What is Adyen’s Revenue?Adyen Profit Adyen Funding History Adyen Investments How much is Adyen worth?What is Adyen’s market capitalization?Who invested in Adyen?How does Adyen make money?How many payment methods does Adyen support?Adyen Total Payment Volume (TPV) through payment gateway What is Adyen’s exchange rate?How many people work at Adyen?How many partners does Adyen have?How many customers does Adyen have?Who are Adyen’s biggest customers?What is the age distribution of people who use Adyen?What is the gender distribution of people who use Adyen?What are the top industries that are using Adyen?Where is Adyen available (in which countries)?Which countries is Adyen most popular in?Adyen Financials Adyen Operating Expense Adyen Net Profit Margin What is Adyen’s Earnings per Share?What is Adyen’s EBITDA?What is Adyen’s Effective tax rate?What are Adyen’s cash and short-term investments?Adyen’s Total Assets Adyen Total Liabilities Adyen Total Equity Adyen Shares Outstanding Adyen Price-to-Book Ratio Adyen Return on Assets Adyen Return on Capital Adyen Cash from Operations Adyen Cash from Investing Adyen Cash from Financing Adyen Net Change in Cash Adyen Free Cash Flow Adyen Traffic Analysis Adyen Traffic Summary Adyen Traffic Sources What are the top outgoing links from Adyen.com?How much time do people spend on Adyen.com?

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Adyen means ‘start again’ in Sranan Tongo, the lingua franca of Suriname. This was a reference to the founder’s second project, Bibit.
In 2015, Adyen was the sixth largest European unicorn with a valuation of $2.3 billion. Unicorn in this context are companies with a valuation of over $1 billion.
Adyen obtained its acquiring license through a BIN sponsorship in Brazil.
In 2016, Adyen ranked number 10 on Forbe’s Cloud 100 list.
On June 13, 2018, Adyen went public by listing shares publicly in Amsterdam.
Adyen was one of the companies that benefited from the accelerated digitalization of global eCommerce during the pandemic in 2020.
In January 2018, eBay made Ayden its primary payments processing partner.

Sources: NOS, Forbes, Business Insider, DPG Media, CNBC

Adyen is a Dutch payment company founded in 2015. The story of Adyen is promising, so let’s take a look at some interesting facts about the company!

At a glance:

We’ve summed up almost everything within the table above. How much of this did you know already?

We guarantee that there’s going to be a lot of new information for you below.

Sources: Linkedin, Adyen

According to Forbes, Pieter van der Does have a net worth of $2.6 billion in 2021. As of Q3 of 2022, Pieter van der Does has a net worth of $2.2 billion.

Graph about Pieter van der Does’ net worth

As with Adyen’s revenue going up, the CEO’s net worth also increases.

Speaking of which…

Source: Forbes

Adyen had revenue of €8.94 billion or $6.28 billion.

Adyen revenue in EUR.

Look at that increase! At Adyen, every year has an at least 50% increase in revenue.

Source: Google Finance

Adyen had a profit of $429.06 billion or €469.72 million in 2021.

Adyen profit in EUR

Source: Google Finance

Adyen has raised a total of €253.41 million in funding over 3 rounds.

Source: Crunchbase

Adyen has only made one investment. Adyen has invested in Skeleton Technologies on November 3, 2020.

The funding round, Series D – Skeleton Technologies, was valued at €41.3 million.

Source: Crunchbase

In 2018, Adyen was valued at €7.90 billion when they opened for an IPO.

That is the most recent evaluation that we currently know of. As soon as a new evaluation comes out, we’ll be sure to update this post.

Until then, stay tuned.

Source: Crunchbase

As of 2022, Adyen’s market cap is €44.48 billion or $47.20 billion.

Graph about Adyen's market capitalization

The data below shows us Adyen’s complete market cap history at the end of every year.

Notice how 2021 had Adyen’s greatest market cap, totaling 71.26 billion Euros. That is an over 22.3% increase than in the year before!

Though, one year after, Adyen’s market capitalization was of 44.48 billion Euros in 2022, falling under 2021’s numbers.

Source: Google Finance, Companies Market Cap

Adyen has a total number of 7 investors with 3 lead investors.

There are quite a lot of investors in Adyen. Which one do you know most about?

Source: Crunchbase

Adyen’s primary revenue comes from the settlement fees and processing fees charged per transaction to its merchants. The fees vary depending on the method of payment and the region where the transaction takes place.

Infographic about How does Adyen make money

Source: Adyen, Join Colossus

As a payment gateway platform, Adyen supports more than 100 payment methods as of December 2022. Some of these payment methods are:

Swish
Affirm
Samsung Pay
Visa
Blik
Payco
oney
Paypal
Apple Pay
Grab Pay
and more.

Infographic about How many payment methods does Adyen support

Source: Adyen

Adyen has processed a total payment volume of $808.79 billion or €767.5 billion.

Graph about Adyent TPV through payment gateway

Adyen Total Payment Volume in EUR

Observe how from 2015, each year had more total payment volume. That only shows how much Adyen grew throughout the years!

Source: Statista

Adyen’s exchange rate depends on the day of the transaction. As of December 2022, Adyen charge 1.2% for the primary settlement currencies (USD, EUR, SEK, NOK, GBP, etc) and 3% for other currencies.

Source: Adyen

As per Linkedin, Adyen has 3,650 employees in December 2022, an addition of around 1,500 employees compared to 2021.

Just like revenue and TPV, with each new year, numbers go higher for employees too. In 2018, there were 873 people at Adyen, and now there are over 3,650.

Source: Linkedin, Adyen 1, Adyen 2, Adyen 3, Adyen 4

Adyen has 159 partners. 85 of Adyen’s partners are in the tech industry. Some of these partners are:

eBay
Magento
Cegid
Hybris
Salesforce Commerce Cloud
Netsuite

See how there are a quite a lot of big names that work with Adyen!

Source: Adyen, Partnerbase

Adyen has 10,000 businesses and 40,000 consumers as their customers.

Infographic about Adyen's number of customer

Source: Adyen

Adyen’s biggest customers are retail brands from Levi’s and Gap Inc. to Swarovski and L’Oréal, as well as major online platforms such as Etsy, eBay, and Uber.

There are only a few payment companies that have the capacity and the ability to unify transaction processing across digital and physical shopping, Adyen is one of them.

Source: Fortune

As of December 2022, most of Adyen’s users are people age 25-34 with 32.44% percentage of its overall consumer population.

Graph about Adyen's age distribution of Adyen users

The following data are estimations based on the web traffic on Adyen.

The second largest age bracket of Adyen users is the 18-24 group, with 22.56% of all the users.

Source: Similarweb

As of December 2022, there are 55.22% of male users and 44.78% female users.

The following data are estimations based on the web traffic on Adyen.

Source: Similarweb

According to an estimation by Enlyft in 2022, Adyen is mostly used in retail industry and least used by companies in the consumer service industry. There were 1,700 companies and businesses used as sample for this estimation.

Source: Enlyft

Followed by the Retail industry, there’s the Computer Software industry, with 241 of the total companies that are using Adyen.

Look at the table above and see how there is a wide variety of industries that are using Adyen. The payment processor is dedicated to any almost domain!

As of December 2022, Adyen support local payouts from a lot of European countries. Aside from Europe, Adyen has begun supporting other countries’ local payouts.

Here is the complete list of the countries where Adyen is available at.

At the moment, there are only 11 countries outside of Europe where Adyen is being used as a payment processor.

Source: Adyen

As of December 2022, Adyen is most popular in Germany with 12.33% of the traffic. Then, it is also popular in United Kingdom with 9.84% contribution on the oncoming web traffic.

Infographic about Which countries is Adyen most popular in

The following data are estimations based on the oncoming web traffic to Adyen.

Leaving Germany and the UK aside, you can see how France is the third most popular country for Adyen. Not too far are the US and Netherlands!

Source: Similarweb

This section provides us with a more detailed look at Adyen’s financials throughout the years. It includes their operating expense, the net profit margin, earnings per share, and more.

Source: Google Finance

Adyen had an operating expense of €152.04 million or $159.20 million in 2021.

See how the operating expense is not as high as the profit increase throughout the years, which is obviously good for Adyen.

Just like any other company, Adyen tries to keep the operating expense at a minimum, with the Y/Y change lowering almost every year.

Source: Google Finance

Adyen had a net profit margin of 7.83 in 2021.

There are both ups and downs when we’re talking about Adyen’s net profit margin. Some years have a decrease, while most of them have an increase.

Source: Google Finance

Adyen had an earning per share of 15.32 in 2021.

Excluding 2017 and 2018, you can see how the 2019-2020 interval has only seen increases in Adyen’s earnings per share.

Notice this especially in 2020-2021, when there was a huge 80% increase.

Source: Google Finance

Adyen had an EBITDA of $767.48 million or €728.3 million.

Adyen’s EBITDA in EUR

Source: Google Finance

Adyen had an effective tax rate of 19.13% in 2021.

Source: Google Finance

Adyen’s cash and short term investments was €4.62 billion or $4.84 billion in 2021.

Source: Google Finance

Adyen had total assets of €5.78 billion or $6.05 billion in 2021.

Source: Google Finance

Adyen had total liabilities of €3.97 billion or $4.16 billion in 2021.

Source: Google Finance

Adyen had a total equity of €1.81 billion or $1.90 billion in 2021.

Source: Google Finance

Adyen had shares outstanding of 30.96 million in 2021.

Source: Google Finance

Adyen had a price-to-book ratio of 24.82 in 2021.

Source: Google Finance

Adyen had a 7.65% return on assets in 2021.

Source: Google Finance

Adyen had a return on capital of 23.00% in 2021.

Source: Google Finance

Adyen had cash from operations of €1.82 billion or $1.91 billion in 2021.

Source: Google Finance

Adyen had a cash from investing of -€42.13 million or -$44.12 million in 2021.

Source: Google Finance

Adyen had a cash from financing of €96.24 million or $100.80 million in 2021.

Source: Google Finance

Adyen had a net change in cash of €1.88 billion or $1.97 billion in 2021.

Source: Google Finance

Adyen had a free cash flow of €1.63 billion or $1.71 billion in 2021.

Source: Google Finance

These are data collected on Adyen Website Traffic Analysis as of November 2022:

Source: HypeStat

Source: HypeStat

Since Adyen’s main feature is to act as a payment gateway, it is important for us to know which different websites receive the most outgoing links from Adyen. Similarweb stated that there were 325 websites that receive Adyen.com’s outgoing links. 50% of the time, visitors on Adyen.com gets sent to its start a trial webpage. The table below shows us a more detailed breakdown.

Source: Similarweb

The average time spent by people visiting Adyen.com is: