WordPress Market Revenue and Growth Statistics (2024)

Key WordPress Market user stats. Includes data on valuation, revenue, number of employees, and more.
Last updated on:
December 29, 2023
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Interesting Facts about WordPress

  • WordPress’ 2021 revenue is estimated at $1.3 billion
  • Automattic Inc, the parent of WordPress, has over 2,000 employees worldwide
  • Estimates suggest 1.88 billion websites exist, 810 million of which use WordPress
  • English is the most popular language for WordPress, making up 44.21% of websites
  • The US leads with 9 million+ WordPress sites
  • Search traffic is the top source of traffic to WordPress (51.89%), followed by direct traffic (26.24%)
  • The percentage of World Websites on WordPress is 45%
  • WordPress has the highest CMS Market Share of about 64%
  • WordPress’ top sources of social media traffic are YouTube, Facebook, and Reddit

Overview about WordPress

WordPress Market at a glance

WordPress Market is an incredibly dynamic and vibrant space that has seen tremendous growth over the past few years.

It has become the go-to platform for businesses, entrepreneurs, and content creators alike looking to get their message out there in an accessible and effective manner.

With its simple user interface, ease of use, and expansive library of plugins and themes, WordPress has become a web development powerhouse. It’s no surprise, then, that the WordPress Market has seen such rapid growth, as businesses and individuals alike have increasingly come to rely on the platform for their website needs.

Whether you are looking to set up a blog, an e-commerce store, or a professional portfolio, WordPress offers a comprehensive set of tools that can help you get the job done quickly, efficiently, and affordably.

With its ever-expanding library of plugins and themes, WordPress is quickly becoming the go-to platform for businesses and entrepreneurs alike – and it’s easy to see why.

How much is the WordPress market worth?  (Valuation)

According to the study, WordPress’s market valuation was estimated to be $596.7 billion in 2020, representing a notable increase from the company’s previous year’s valuation.

This figure further increase to $636 billion by the end of 2021, highlighting the success of the platform in terms of its continued growth. This projected increase is also attributed to the increasing popularity of WordPress amongst users, as well as the platform’s ability to keep up with the latest trends in web development.

It is clear that WordPress is set to remain an important part of the web development landscape for many years to come.

Source: ExpandTheRoom

WordPress Revenue

WordPress has been an extraordinary success story as a content management platform, achieving an estimated $1 billion in revenue in 2020. This is a testament to its reliability and versatility as a platform.

Source; WP Engine, Search Engine Journal

How does WordPress make money?

WordPress’s primary source of revenue is the sale of WordPress-related services, such as hosting, domains, backups, and more. They also generate income through ads placed on users’ websites.

How many people work on WordPress?

Automattic Inc, the parent company of the renowned WordPress platform, has more than 2,000 employees across the globe.

Source: Automattic, WordPress, QZ

Where are WordPress Offices located?

WordPress’ headquarters is in San Francisco, USA.

WordPress versions-usages analysis

WordPress CMS-versions

The WordPress latest version 6.1 offers users a powerful and reliable CMS with an improved block editor, enhanced integration, improved accessibility, and security. No matter the version, WordPress provides a great way to create and manage a website.

Source: WordPress

WordPress PHP-versions

WordPress sites use different PHP versions, letting owners customize their sites from blogs to

e-commerce stores. 0.33% of websites use WordPress PHP 8.2 version.

Source: WordPress

WordPress MySQL-versions

Approximately 0.03% of websites use the latest version of WordPress (10.9) with MySQL.

Source: WordPress

What is the market share of WordPress in the Content Management System (CMS) industry?

As of 2022, WordPress dominates the Content Management System (CMS) industry with a market share of 64.2%.

With its user-friendly interface and customizable features, WordPress has become the go-to platform for individuals and businesses alike. Its popularity has also spawned a thriving community of developers and designers who create plugins, themes, and other tools to enhance the functionality and appearance of WordPress websites.

As a result, WordPress has established itself as a reliable and versatile platform for websites of all kinds, from personal blogs to e-commerce sites and beyond.

Source: WP Beginner, W3Techs, Big Commerce, Medium

What percentage of websites are there on WordPress?

Estimates suggest there are 1.88 billion websites on the web, with 810 million of them using WordPress. This makes WordPress a dominant player in website building and development, accounting for 45% of the websites available on the web.

Statistics show that WordPress is being chosen for website creation at a far greater rate than competitors such as Shopify and Squarespace, with around 500 sites created daily compared to just 60-80 sites on other platforms.

This staggering growth rate is indicative of the platform’s immense popularity, which can be attributed to its wide selection of themes and plugins, easy customization, and intuitive user interface.

It’s no surprise that WordPress continues to be the go-to choice for website builders and developers, and its usage is only increasing.

Source: Statista, W3 Techs

How many websites are there on WordPress?

WordPress has around 45% of websites using it. It’s favored by developers and users for its simplicity, flexibility, and scalability.

WordPress offers an intuitive interface with a large library of themes, plugins, and widgets for building personal blogs, e-commerce stores, or corporate websites.

WordPress Market  share by Users’ Language (Country)

The English language is the most popular locale for WordPress, accounting for 44.21% of website usage.

Source: WordPress

Where is WordPress available?

WordPress is available in many languages, enabling users to create content in their native tongue. It is accessible and available to everyone, no matter where they are in the world.

Countries with the most WordPress websites

The U.S. tops the list of countries with the most WordPress websites, boasting 9 million active sites. Its popularity is due to its user-friendly interface and speedy installation, making it an ideal choice for businesses wanting to go online.

Source: WP Services

Who are the top brands using WordPress Market? (Companies)

WordPress is the most popular website builder and CMS; powering over 45% of the web, including big brands.

Here some of the big-name brands using WordPress include; Sony Music, PlayStation Blog, TechCrunch, Meta Newsroom, Time Magazine, CNN Press Room, Disney Books, The Rolling Stones, Spotify Newsroom, Hypebeast, Wired, Microsoft News, Boing Boing, Daybreaker, Etsy Journal, etc.

Source: WP Beginner

Which WordPress plugins have the highest number of installations? (Top 10 picks)

WordPress is a popular CMS, offering users a range of plugins.

Popular plugins include Jetpack, Yoast SEO, Akismet, WooCommerce, Gravity Forms, and Wordfence.

Personal preferences and features needed for the website determine which plugin is best. With over 59,000 plugins available, WordPress makes it easy to find the perfect one.

Source: WP Developer

Which Free WordPress Theme is installed the most? (Top 5 picks)

Source: WP Beginner

Who are WordPress users? (demographics)

WordPress Market by gender

WordPress users are predominantly male (68.68%) compared to female (31.32%).

Source: Similar Web

WordPress Market by age

The largest age group of visitors is 25-34 year-olds.

Source: Similar Web

WordPress users’ traffic analysis

WordPress Top Marketing Channels

Search traffic is the top source of the traffic to WordPress, accounting for 51.89%. Direct traffic is the second highest at 26.24%.

Source: Similar Web

Social Media Traffic to WordPress

WordPress gets most of its social media traffic from YouTube, followed by Facebook and Reddit.

Source: Similar Web

Who owns WordPress?

WordPress is a popular platform for self-publishing and is used extensively for blogging and other works. It is owned and operated by Automattic, Inc., the brainchild of Matt Mullenweg, the co-founder of WordPress, and founder and CEO of Automattic since 2014.

Additionally, Matt runs Audrey Capital, an investment and research company that has earned him widespread recognition for his leadership and success from a variety of publications including Forbes, Bloomberg Businessweek, and Fortune. He is also a renowned public speaker, having taken the stage at many prestigious events and conferences.

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