Pinterest Revenue and Growth Statistics (2024)

Key Pinterest user stats. Includes data on the number of active users, market cap, valuation, revenue, and more.
Last updated on:
December 29, 2023
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Pinterest Amazing Facts

  • As of Q2 2022, there were 450 million active users of Pinterest worldwide
  • The most extensive Pinterest user base was in the United States (86.35%), followed by Brazil, Mexico, Germany, and France
  • In Q3 2022, Pinterest had 445 million monthly active users (MAUs) globally
  • The audience of pinterest.com is made up of 53.77% females and 46.23% males
  • Pinterest’s market value cap. was $16.25 billion in 2022
  • Pinterest generated $2.803 billion in revenue during the fiscal year 2022
  • The average revenue per user (ARPU) for Pinterest Business Accounts in the third quarter of 2022 was $1.56
  • Delish.com is the most popular publisher on Pinterest, having garnered 6.38 million pins.
  • As of 2021, there were 3,225 people working for Pinterest.

Overview about Pinterest

Pinterest at a glance

Pinterest is an online platform allowing users to create virtual pinboards to organize and share images and videos.

It’s an excellent tool for finding inspiration, learning, and sharing info. Group boards can be made for collaborating with family and friends.

With over 450 million users worldwide, it’s an excellent way for companies and entrepreneurs to advertise and interact with potential clients. Its user-friendly interface makes Pinterest the go-to search engine for finding new trends and products.

Since 2010, the company has seen massive growth with its revenue and market cap increasing exponentially. Its recent report projected that Pinterest made $2.803 billion in revenue in 2022.

How many Pinterest Users are there? (Worldwide)

As of Q2 2022, there were 450 million active users of Pinterest worldwide.

Source: Yahoo

Top 10 Pinterest users share by country

The most extensive Pinterest user base was in the United States (86.35%), followed by Brazil, Mexico, Germany, and France.

Source: Statista

What is the number of Monthly Active Users on Pinterest? (Worldwide)

In Q3 2022, Pinterest had 445 million monthly active users (MAUs) globally.

Source: Statista

What is the number of monthly active users on Pinterest by region?

Pinterest had 95 million monthly active users (MAUs) in the US and Canada, 120 million in Europe, and 230 million MAUs in other regions as of Q3 2022.

Source: Statista

Pinterest Users Demography

Pinterest users by gender

The audience of pinterest.com is made up of 53.77% females and 46.23% males.

Source: Similar Web

Pinterest users by age group

The majority of visitors are between the ages of 25 and 34.

Source: Similar Web

What is the average time spent on Pinterest by users each day?

Pinterest.com users spend an average of 16 minutes per day on the site

Source: Pinterest

Pinterest Market Cap

Pinterest’s market value cap. was $16.25 billion in 2022.

Source: Macro Trends

How much is Pinterest worth? (valuation)

As of 2023, Pinterest had a net worth of $18.64 billion.

Source: [Macro Trends](https://www.macrotrends.net/stocks/charts/PINS/pinterest/net-worth#:~:text=Interactive chart of historical net,03%2C 2023 is %2418.64B.)

Pinterest Revenue

Pinterest generated $2.803 billion in revenue during the fiscal year 2022

Source: Statista, CNBC

Pinterest revenue by region

Pinterest made $575 million in revenue in the US and Canada, $86 million in Europe, and $24 million in other countries as of the third quarter of 2022.

Source: Statista

How much is Pinterest ARPU (average revenue per user)?

The average revenue per user (ARPU) for Pinterest Business Accounts in the third quarter of 2022 was $1.56.

Source: Statista

Pinterest Profit (Gross)

Pinterest’s gross profit in 2022 was $2.137 billion.

Source: Macro Trends

Pinterest Net Income

In 2021, Pinterest achieved its first net income of $316 million, after years of losses.

This was followed by an even greater success in FY2022 when the company doubled its net income to $620 million.

Source: Macro Trends

Pinterest Funding

Pinterest has raised $1.5 billion in funding over 26 rounds. Their most recent funding was a Post-IPO Equity round, which was secured on July 14, 2022.

Source: CrunchBase

Pinterest Investors

Forty-four investors are supporting Pinterest’s growth. The most recent investors are Elliott Management and other entities associated with them.

Source: CrunchBase

Pinterest Acquisitions

18 organizations have been acquired by Pinterest, with Yes being the most recent as of June 2, 2022.

Source: CrunchBase

Pinterest EBITDA

Source: Statista

Pinterest Advertising Expenditure

Pinterest’s advertising cost $94.7 million in 2021.

Source: Statista

Who are the most popular publishers based on the number of pins on Pinterest?

Delish.com is the most popular publisher on Pinterest, having garnered 6.38 million pins.

Source: Statista

How many categories are there on Pinterest?

Currently, there are 21 categories of topics on Pinterest.com

The top 10 popular categories are Food and Drink, Women’s Fashion, Beauty, DIY and Crafts, Holidays, Travel, Art, Design, Quotes, and Education.

How many pictures are there on Pinterest?

On Pinterest, there is an abundance of saved pins with over 240 billion pins and around 450 million active users.

This is an impressive statistic since it means that each Pinterest user may have an average of 554 pins.

Does Shopping-Purchase occur on Pinterest? (Purchasing via Pins, Boards, Spotlights, and ads)

Can you shop on Pinterest? Yes! You can purchase items from Pins, Boards, Spotlights, and ads.

Pinners are 7 times more likely to purchase items they come across on Pinterest.

It’s no surprise that Pinterest has become increasingly popular over the years, as its users are drawn to the wealth of products, services, and ideas that can be easily discovered and saved for later.

Through Pinning, users are able to create their own personalized shopping list and have the potential to save time and money when making purchasing decisions. This is why so many people are now using Pinterest as their go-to source for researching and buying products.

How many accounts sell brands on Pinterest?

No exact figure is available, but estimates suggest that there are millions of accounts on the platform that promote brands. This includes both individual accounts and those run by businesses.

What is the top-selling item on Pinterest?

Some of the most popular products on Pinterest are items ranging from fashion and beauty products to home décor items, tech gadgets, and more.

Notably, top-selling items on Pinterest are:

  • Home Decor
  • Clothing
  • DIY projects
  • Crafts
  • Beauty products
  • Recipes
  • Jewelry
  • Bags
  • Shoes
  • Clothes, and Items related to fitness and lifestyle.

How does Pinterest make money?

Pinterest is a hugely successful social media platform that makes its money primarily through advertising, specifically, through the use of promoted pins.

These promoted pins, which are ads that appear to users the same way as user-generated pins (posts), are an excellent way for brands and businesses to get their messages out to a large and engaged audience.

These promoted pins can be targeted to a specific demographic, allowing companies to customize the ad to appeal to their target market. With the help of these promoted pins, Pinterest has become an incredibly successful platform, providing users with a unique and interactive experience, as well as businesses with a way to reach their customers.

How many people work at Pinterest?

As of 2021, there were 3,225 people working for Pinterest.

Source: Macro Trends

Where is Pinterest office located?

Pinterest is headquartered in San Francisco, United States.

Source: Craft

Where is Pinterest available?

The platform is accessible to anyone, anywhere in the world, and boasts a global audience.

What is the market share of Pinterest?

Pinterest has a market share of about 6.05%, indicating its impressive growth over the past few years.

This growth can be attributed to the range of features and services the platform offers, such as its user-friendly design, its ability to facilitate the sharing of ideas and inspiration, and its focus on providing an enjoyable experience for users.

Source: Stat Counter

How many app downloads does Pinterest have?

Pinterest has over 500 million Android app downloads and around 48 million iOS downloads.

Source: Google Play, Apple Apps

Who founded Pinterest?

Ben Silbermann, Evan Sharp, and Paul Sciarra founded Pinterest in 2009.

Pinterest founder’s net worth

  • Ben Silbermann

Ben Silbermann is the co-founder and CEO of Pinterest, which went public in April 2019 and had 454 million users worldwide as of June 2021. Silbermann holds a 38% stake.

Users can save and share image collections of various topics through their computers or mobile devices.

Ben Silbermann’s net worth history

Source: Forbes

  • Evan Sharp

Evan Sharp is the co-founder and CCO of Pinterest, a visual bookmarking website.

Evan Sharp’s net worth history

Source: Forbes

  • Paul Sciarra

Paul Sciarra co-founded Pinterest in 2010 and left in 2012.

When Pinterest went public in 2019, Sciarra was a billionaire owning 7% of the company.

He’s been executive chairman of Joby Aviation since 2014 and, through a reverse merger, Joby went public in 2021. Sciarra and his wife pledged to donate half their assets to charity when they joined the Giving Pledge in 2019.

Paul Sciarra’s net worth history

Source: Forbes

Pinterest web traffic analysis

Desktop traffic to Pinterest.com by country

The US accounted for 44.05% of web traffic to Pinterest, with Brazil at 8.14%.

Source: Statista

What Social media drives traffic to Pinterest most?

YouTube.com accounted for over 25% of social media referral traffic to Pinterest.com in May 2022; Facebook.com generated 18.23% of Pinterest’s social media traffic.

Source: Statista

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