Basecamp Revenue and Growth Statistics (2024)

Key Basecamp user stats. Includes data on revenue, profit, number of users, number of employees, and more.
Last updated on:
December 29, 2023
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Basecamp Interesting Key Facts

  • 37 signals was founded by Jason Fried, Carlos Segura, and Ernest Kim.
  • Basecamp was originally named 37signals, after the 37 extraterrestrial radio signals identified by astronomer Paul Horowitz.
  • The company used to be a web design firm. The demand was high at the time and the company had trouble organizing and managing the projects.
  • Due to the necessity in managing projects, 37signals created Basecamp in 2003.
  • Jeff Bezos, CEO of Amazon, acquired a minority stake from Basecamp via Bezos Expeditions.
  • In 2013, Basecamp was the number 1 most popular project management app in the world.
  • There were over 8 million projects managed on Basecamp in 2013.
  • In 2014, the company decided to change its name from 37signals to Basecamp to focus solely on that product.
  • Jason fried chose not to disclose the company’s revenue. He believes that it does not matter.
  • He also blamed venture capital for “killing more businesses than it helps”. As a testament to this principle, Basecamp had refused funding inquiries from hundreds of investors.
  • In 2019, Jason Fried was shaken to the core when he witnessed ads in the google search from his competitors with the name ‘Basecamp’ on top of his own website search result. Fried called Google’s search result “a shakedown” because he was forced to purchase google ads for his own trademark.
  • In 2020, Basecamp started Hey!, a premium email service inside the platform, as a separate mobile app.
  • In the same year, Apple threatened Basecamp that Hey! iOS app would be pulled out of Apple Store if they don’t create an in-app subscription option for it.

Sources: Basecamp, Signal V Noise, Twitter, Vox, Linkedin, Fortune, The Verge

Basecamp: Company Overview (About)

Basecamp, the project management tool founded in 199 has a beautiful growth. Join us, and let’s look at details about this company!

Sources: Basecamp

How does Basecamp work?

Basecamp is a project management solution and team collaboration tool.

It provides users with a smooth and easy-to-use platform great for managing both small and large projects. It provides a complete overview of an ongoing operation which makes it easier and simple for teams to manage and work on their projects.

When using Basecamp, users can get notifications on almost everything that is going on in the project. Applications and 3rd party tools can be integrated into the platform as well.

Source: Basecamp

How does Basecamp make money?

Basecamp generates revenue through monthly subscriptions.

For a long-time, there used to be only one pricing plan: $99/mo (or $999/year) for unlimited users.

Now, Basecamp offers a 30-day period trial where users can use the platform’s features for free. Pricing is charged per user for $11 per month.

Aside from that, the company also offers discounts on non-profit and educational accounts. Upon verification, prices lower for each user from $11 per month to only $9 per month.

Sources: Basecamp 1, Basecamp 2

Basecamp: Revenue (MRR, ARR)

There is nothing much to be known about Basecamp’s revenue. Their CEO, Jason Fried, expressed multiple times that he does not want to disclose the company’s revenue.

However, we can estimate a little bit of information based on the number of paying users and the price of using Basecamp.

In 2016, Jason Fried revealed in an interview that there were 130,000 paying users on the platform in their previous year, so 6.2% of the total number of users are paid users.

Of course, this is just an approximation that we’ll use to extrapolate future numbers.

The price for Basecamp at the time was $99/month per user and there were 2.19 million registered accounts.

With these numbers, we can estimate that Basecamp’s MRR (monthly recurring revenue) in 2016 was $12.87 million per month.

By assuming that about 6.2% of each year’s total number of registered accounts are paying users, we can estimate their revenue by multiplying that number with each year’s average subscription cost and then multiplying that with the number of months for each year.  Basecamp offered their customers a 45-day free trial period in earlier years. Presently, the company is offering a 30-day free trial period for their customers.

With this taken into account, we can make a rough estimation of the company’s revenue through the years. Now, let’s have a look at what these estimations give us.

Sources: Basecamp 1, Basecamp 2, Basecamp 3, Basecamp 4, Basecamp 5, Youtube

How much did Jeff Bezos invest in Basecamp?

Jeff Bezos invested in Basecamp on July 1, 2006, for an undisclosed amount. CEO Jason Fried never really wanted to talk about it so we only have this much on this one.

All we know is that both founders netted multiple millions of US dollars.

Source: Crunchbase, Signal V Noise

How many versions of Basecamp are there?

There are four versions, named Basecamp 1-4.

The most recent version, Basecamp 4, isn’t an individual app — its features are integrated to Basecamp 3.

Sources: Signal V Noise, Basecamp

How many people are using Basecamp?

According to their website, there were 3.5 million registered accounts in Basecamp in 2021. This is an additional 200,000 active users compared to what they had in 2020.

Source: Basecamp 1, Basecamp 2, Basecamp 3, Basecamp 4

How many paying users does Basecamp have?

Jason Fried revealed in 2016 that there were around 130,000 paying users in Basecamp for the year 2015. Other than that, we have no other sources of how many registered accounts are paying users. However, we can make an estimation based on this number.

There were 1.8 million registered users at Basecamp in 2015, of which 130,000 are paying users, so that would be around 7.2% of the total population in that year. From that, we can come up with an estimation that there were around 252,000 paying users in Basecamp in 2021.

(Friendly reminder, except for the data in 2016, these data are only estimations.)

Sources: Basecamp 1, Basecamp 2, Basecamp 3, Basecamp 4, Youtube

Basecamp Users Age Distribution

In 2022, an estimation from Similarweb indicated that 33.56% of Basecamp users are aged 25 to 34.

Source: Similarweb

Basecamp Users Gender Distribution

Similarweb says that there are more male Basecamp users with 54.39% of the total number of users.

Basecamp has quite a fair split between male and female users, with a number close to 50/50 between the genders.

Source: Similarweb

How many people work at Basecamp?

In 2021, Basecamp has 57 employees according to their website.

In 2010, there were only 15 people working at Basecamp. Note how much Basecamp isn’t the type of company that needs lots of employees.

Source: Basecamp 1, Basecamp 2, Basecamp 3, Basecamp 4, Protocol

How many companies use Basecamp?

In 2017, Jason Fried tweeted that there are over 200,000 companies using Basecamp.

Numbers after 2017 remain unsidsclosed, but as soon as they’re revealed, we’ll be sure to update this post.

Source: Twitter, Basecamp

Top Industries using Basecamp

With 1,266 companies as the sample population, Enlyft estimated that Basecamp is more popular among companies in the marketing & advertising industry.

Marketing & Advertising is by far the most popular category of businesses using Basecamp, following by the IT & Services industry.

In the top 10 industries of companies using Basecamp, the Education Management industry is the least popular one, totalling 47 companies.

Source: Enlyft

Top Countries Using Basecamp

Basecamp is mostly used in the United States, with 41.24% of web traffic coming from the country

Followed by the United States, Basecamp is the most popular in Canada, with 6.57% of the total traffic, with India not being too far away, at 5.37% of the total traffic.

Source: SimilarWeb

How much time do people spend on Basecamp?

As of December 2022, the average time spent using Basecamp is 00:13:58.

In these almost 14 minutes, people use Basecamp to manage their team and their projects.

Source: SimilarWeb

Basecamp Website Traffic Analysis

Basecamp has over 520,000 unique visitors with each new day. Monthly, there are over 15,9 million users on Basecamp.

Source: HypeStat

Basecamp Website Traffic Sources

Over 80% of Basecamp’s website traffic comes through direct sources.

Source: HypeStat

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