Sina Weibo Interesting Key Facts In 2017, Winnie the Pooh was censored in China due to the memes and comments being circulated in Sina Weibo where Xi Jin Ping is associated with the beloved cartoon character. In April 2014, Sina Weibo went public. However, Sina Weibo became private again after tension between US and China rose in 2020. In 2019, pornographic and vulgar information in Sina Weibo became so rampant that the company launched a two-month campaign clean up, this initiative was named “Project Deep Blue”. In October 2019, Weiya, one of the most famous KOLs went live during the double 11 presale and managed to sell 267 million products in a single (2 hours) live broadcast! However, in 2021, Chinese government fined Weiya with $210 million for suspected tax evasion. Sina Weibo is also extremely popular in North america with 2 million posts each day! Source: BBC , China Potion , GMA , A Partnership , CNN , Whats on Weibo
Sina Weibo: Company Overview (About) At a glance, Sina Weibo is a microblogging website owned by Sina Corporation. It was launched in 2009, and it's ben evaluated at $30 billion in 2018, with over 6000 people working there.
Key stat Key info
Launch date August 13, 2009
Based in: Beijing, China
Founders: Wang Zhidong (王志东), Wang Yan (汪延), Ben Tsiang (蔣顯斌), Hurst Lin (林欣禾)
Type of Site Microblogging
Valuation $30 billion (2018)
Number of employees ~6,100 (2021)
Parent Sina Corporation
Website: https://weibo.com/overseas
Sources: Weibo , Univesity of Washington , Simply Wall ST
Sina Weibo’s Net Revenue Throughout the Years In 2016, Sina Weibo had net revenue of $655.8 million, jumping to $2.26 bilion in 2021. That's a massive glow-up!
The following list shows Sina Weibo’s net revenues throughout the years:
Year Net Revenue
2016 $655.8 million
2017 $1.15 billion
2018 $1.72 billion
2019 $1.77 billion
2020 $1.69 billion
2021 $2.26 billion
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo’s Profit Throughout the Years As for profits, Sina Weibo had $105 million profit in the year of 2016. Looking at the data frm 2021, we can notice $428 million in profit.
The following list shows Sina Weibo’s net income (profit) throughout the years:
Year Profit
2016 $105 million
2017 $350.3 million
2018 $572.6 million
2019 $494.7 million
2020 $313 million
2021 $428 million
Sources: Weibo 1 , Weibo 2
How many employees does Sina Weibo have? We know that 3,100 people worked for Sina Weibo in 2016, with 6,100 in 2021. The more money made, the more people started working at Sina Weibo.
The following list shows the number of employees throughout the years:
Year Number of Employees
2016 3,100 employees
2017 3,400 employees
2018 4,400 employees
2019 4,100 employees
2020 5,100 employees
2021 6,100 employees
Source: Simply Wall ST
Sina Weibo: Advertising and Marketing Revenue Throughout the years Regarding advertising and marketing, Sina Weibo made $1.98 billion in 2021.
The following list shows Sina Weibo’s advertising and marketing revenues throughout the years:
Year Advertising and Marketing Revenue
2016 $571 million
2017 $996.7 million
2018 $1.5 billion
2019 $1.53 billion
2020 $1.49 billion
2021 $1.98 billion
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo: Value-Added Services Revenues Throughout the years From $84.8 million in value-added services revenue in 2016, Sina Weibo saw $276.3 million revenue in 2021.
The following list shows Sina Weibo’s value-added services revenues throughout the years:
Year Value-Added Services Revenues
2016 $84.8 million
2017 $153.3 million
2018 $219.3 million
2019 $236.7 million
2020 $203.8 million
2021 $276.3 million
Source: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo: Net Income Attributable to Weibo Throughout the years The following list shows Sina Weibo’s net income attributable throughout the years:
Year Net Income Attributable to Weibo
2016 $108.0 million
2017 $352.6 million
2018 $571.8 million
2019 $494.7 million
2020 $313.4 million
2021 $428.3 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo: Diluted Income Per Share Throughout the years The following list shows Sina Weibo’s diluted income per share throughout the years:
Year Diluted Income Per Share
2016 $0.48
2017 $1.56
2018 $2.52
2019 $2.18
2020 $1.38
2021 $1.86
Source: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo: Non-GAAP Net Income Attributable to Weibo Throughout the years The following list shows Sina Weibo’s non-GAAP income attributable throughout the years:
Year Non-GAAP Net Income Attributable to Weibo
2016 $183.5 million
2017 $405.7 million
2018 $642.2 million
2019 $637.5 million
2020 $547.5 million
2021 $718.5 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo: Non-GAAP Diluted Net Income Per Share Throughout the years The following list shows Sina Weibo’s non-GAAP diluted net income per share throughout the years:
Year Non-GAAP Diluted Net Income Per Share
2016 $0.82
2017 $1.80
2018 $2.73
2019 $2.78
2020 $2.38
2021 $3.08
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo: Adjusted EBITDA Throughout the years The following list shows Sina Weibo’s adjusted EBITDA throughout the years:
Year Adjusted EBITDA
2016 $193.7 million
2017 $471.3 million
2018 $682.8 million
2019 $688.2 million
2020 $607.8 million
2021 $878.5 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4 , Weibo 5 ,Weibo 6 , Weibo 7
Sina Weibo Investments Sina Weibo has 11 lead investments
Funding Date Organization Name Lead Investors Funding Round Money Raised
Nov 22, 2016 Miaopai Yes Series E - Miaopai $500 million
Aug 14, 2017 InMyShow No Series C - InMyShow CN¥600 million
Dec 14, 2017 Zuoyo Video Yes Corporate Round - Zuoyou Video $3 million
Feb 27, 2018 Modian Yes Series A - Modian $16 million
Mar 29, 2018 30sche.com Yes Series A - 30sche.com $7.9 million
May 8, 2018 Microidea Technology — Series B - Microidea Technology CN¥80 million
Mar 15, 2019 Sangan Video — Series A - Sangan Video CN¥10 million
Jun 28, 2019 bsb No Venture Round - bsb CN¥200 million
Sep 5, 2019 Online Star Dream Works Yes Series A - Online Star Dream Works —
Jan 14, 2020 Ymatou Yes Series D - Ymatou —
Source: Crunchbase
Sina Weibo: Market Capitalization Throughout the Years Sina Weibo's market cap in 2016 was $8.61 billion, and then, in 2022 it reached $3.11 billion. You can look at the graphs below for a detailed view.
The following section provides us with a closer look on Sina Weibo’s market capitalization as well as its year over year growth from 2016 to 2022.
Year Market Cap Y/Y Change
2016 $8.61 billion 1.0821
2017 $22.8 billion 1.6568
2018 $13.13 billion -42.60%
2019 $10.48 billion -20.15%
2020 $9.28 billion -11.50%
2021 $7.26 billion -21.71%
2022 $3.11 billion -57.10%
Source: Yahoo , Companies Market Cap
Sina Weibo: Number of Investors Sina Weibo has only 1 investor. Weibo is funded by Alibaba Group.
Announced Date Investor Name Lead Investor Funding Round Partners Money Raised
April 09, 2013 Alibaba Group Yes Funding Round- Weibo — $586 million
Souces: Crunchbase , Forbes
How does Sina Weibo make money? Sina Weibo makes money through advertisements, marketing, paid contents, e-commerce, social games, value added service fees in live streaming, and more.
Sources: Forbes , Tech Node
Sina Weibo: Valuation The following list shows Sina Weibo’s Valuation throughout the years:
Source: CNBC , Investors
Who are the most popular Sina Weibo users (Entertainment Industry)? The following table shows the most popular Sina Weibo users based on the numbers of followers on Sina Weibo:
Rank Name Main Occupation Number of Followers
#1 Xie Na 谢娜 TV Host 129.4 million
#2 He Jiong 何炅 TV Host 120.6 million
#3 Yang Mi 杨幂 TV Host 109.8 million
#4 Angelababy 杨颖 Actress 103.3 million
#5 Chen Kun 陈坤 Actor and Singer 93.3 million
#6 Zhao Liying 赵丽颖 Actress 88.4 million
#7 Jackson Yee 易烊千玺 Singer/Dancer 86.9 million
#8 Vicki Zhao 赵薇 Actress 85.8 million
#9 Yao Chen 姚晨 Actress 84.6 million
#10 Deng Chao 邓超 Actor 81.6 million
Source: Whats on Weibo
Who are the most popular Sina Weibo KOLs (Travel Industry)? As one of the most popular topics on Sina Weibo, KOLs influence reaches 53.3% of the total population of Sina Weibo users. The travel industry is just one of the industries being promoted by KOLs.
Let’s have a closer look on who are the most popular Sina Weibo KOLs in the travel industry.
#1. Shenwei’s (神威): 9.69 million followers on Sina Weibo, he is regarded as the #1 Chinese KOL travel influencer. #2. Aznan (阿滋楠): 7.82 million followers on Sina Weibo. #3. Molly (貓力): 6.9 million followers on Sina Weibo. #4. Layla (蕾拉小姐): 5.2 million followers on Sina Weibo. #5. Nono (抬头看风景): 5.12 million followers on Sina Weibo. #6. Janice简妮: 4.84 million followers on Sina Weibo. #7. 羽晗winnie: 4.51 million followers on Sina Weibo. #8. Claire小爱: 4.27 million followers on SIna Weibo. Source: Hicom-Asia
Who are the most popular Sina Weibo KOLs (Beauty Industry)? Along with the travel industry, beauty industry is a large part of the present Chinese culture. Makeups and other beautification products, for both men and women, are among the mainstream trends in China.
With Sina Weibo, KOLs promoting the beauty industry are among the most popular ones. Here is the list of the most popular Sina Weibo KOLs in the beauty industry as of 2022:
#1. Kevin Chou(凯文老师): 54.65 million followers on Sina Weibo. #2. Doctor P (小P老师): 35.8 mliion followers on Sina Weibo. #3. Pony_朴惠敏: 13.6 million followers on Sina Weibo. #4. 张沫凡MOMO: 13.4 million followers on Sina Weibo. #5. Echo (桃小小): 11.9 million followers on Sina Weibo. #6. Jun (俊平大魔王): 9.04 million followers on Sina Weibo. #7. 滕雨佳Amiu: 7.22 million followers on Sina Weibo. Sources: Hicom-Asia , GMA , Design-Asia
Who are the most popular Sina Weibo KOLs (Food and Beverage Industry)? Chinese people love food. And as part of it, watching other people eat food in Sina Weibo has also become one of the mainstream trends in Sina Weibo.
Aside from this, Sina Weibo users are also entertained by KOLs showing them education and knowledge on cooking.
Now, here is the list of the most popular KOLs in the food and beverage industry.
#1. Mi Zijun (密子君): 19.1 million followers in Sina Weibo. #2. 甜咪少女: 18.3 million followers in Sina Weibo. #3. Chinese KOL 干饭少女阿笼: 17.6 million followers in Sina Weibo. #4. Amelie (阿米朽): +13.3 million followers in Sina Weibo. #5. 魔女宅冬冬: 13.3 million followers in Sina Weibo. Sources: Global Times , Hicom-Asia
What are the most popular topics by category in Sina Weibo - 2022? There are a lot of topics being discussed on Weibo. There is no definitive data on how much topics are being discussed on the platform.
However, we do have a list of the most popular topics in Sina Weibo by category. Here is the list:
Entertainment News and Celebrity : 77% share of Sina Weibo users. News and society: 68.07% share of Sina Weibo users. Fashion: 55.15% share of Sina Weibo users. KOL (Key Opinion Leaders): 53.3% share of Sina Weibo users. Humor : 45.53% share of Sina Weibo users. Music: 45.16% share of Sina Weibo users. Gender and sexuality: 30.5% share of Sina weibo users. Movies: 28.47% share of Sina Weibo users. Cosmetics: 23.58% of Sina Weibo users. Food: 21.35% of Sina Weibo users. Source: Statista
How many Sina Weibo users are there? Considered as one of the biggest platforms in China, Sina Weibo has a total of 584 million montly active users and has an average daily active users of 253 million as of September 2022.
Source: Weibo
Sina Weibo: Number of Active Users - 2016 (Monthly) The following list shows the number of monthly active users per quarter in 2016:
Year Number of Active Users (Monthly)
Q1 2016 261 million
Q2 2016 282 million
Q3 2016 297 million
Q4 2016 313 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , PR Newswire
Sina Weibo: Number of Active Users - 2017 (Monthly) The following list shows the number of monthly active users per quarter in 2017:
Year Number of Active Users (Monthly)
Q1 2017 340 million
Q2 2017 361 million
Q3 2017 376 million
Q4 2017 392 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2018 (Monthly) The following list shows the number of monthly active users per quarter in 2018:
Year Number of Active Users (Monthly)
Q1 2018 411 million
Q2 2018 431 million
Q3 2018 446 million
Q4 2018 462 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2019 (Monthly) The following list shows the number of monthly active users per quarter in 2019:
Year Number of Active Users (Monthly)
Q1 2019 465 million
Q2 2019 431 million
Q3 2019 497 million
Q4 2019 516 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2020 (Monthly) The following list shows the number of monthly active users per quarter in 2020:
Year Number of Active Users (Monthly)
Q1 2020 550 million
Q2 2020 523 million
Q3 2020 511 million
Q4 2020 521 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2021 (Monthly) The following list shows the number of monthly active users per quarter in 2021:
Year Number of Active Users (Monthly)
Q1 2021 530 million
Q2 2021 566 million
Q3 2021 573 million
Q4 2021 573 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2022 (Monthly) The following list shows the number of monthly active users per quarter in 2022:
Year Number of Active Users (Monthly)
Q1 2022 582 million
Q2 2022 582 million
Q3 2022 584 million
Sources: Weibo 1 , Weibo 2 , Weibo 3
Sina Weibo: Number of Active Users - 2016 (Daily) The following list shows the number of daily active users per quarter in 2016:
Year Number of Active Users (Monthly)
Q1 2016 120 million
Q2 2016 139 million
Q3 2016 132 million
Q4 2016 126 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , PR Newswire
Sina Weibo: Number of Active Users - 2017 (Daily) The following list shows the number of daily active users per quarter in 2017:
Year Number of Active Users (Daily)
Q1 2017 154 million
Q2 2017 159 million
Q3 2017 165 million
Q4 2017 172 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2018 (Daily) The following list shows the number of daily active users per quarter in 2018:
Year Number of Active Users (Daily)
Q1 2018 184 million
Q2 2018 190 million
Q3 2018 195 million
Q4 2018 200 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2019 (Daily) The following list shows the number of daily active users per quarter in 2019:
Year Number of Active Users (Daily)
Q1 2019 465 million
Q2 2019 431 million
Q3 2019 497 million
Q4 2019 516 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2020 (Daily) The following list shows the number of daily active users per quarter in 2020:
Year Number of Active Users (Daily)
Q1 2020 203 million
Q2 2020 211 million
Q3 2020 216 million
Q4 2020 222 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2021 (Daily) The following list shows the number of daily active users per quarter in 2021:
Year Number of Active Users (Daily)
Q1 2021 230 million
Q2 2021 246 million
Q3 2021 248 million
Q4 2021 249 million
Sources: Weibo 1 , Weibo 2 , Weibo 3 , Weibo 4
Sina Weibo: Number of Active Users - 2022 (Daily) The following list shows the number of daily active users per quarter in 2022:
Year Number of Active Users (Daily)
Q1 2022 253 million
Q2 2022 252 million
Q3 2022 252 million
Sources: Weibo 1 , Weibo 2 , Weibo 3
How many Sina Weibo users belong to the Gen Z? In 2019, according to a blog that is researching on various chinese social media platforms, with 300 million monthly active users at the time, 60% of Sina Weibo users belong to Generation Z.
Source: Liz Y , Sohu
Sina Weibo Website Traffic Analysis Overview These are the data collected on Weibo.com ’s Website Traffic Analysis as of November 2022:
Key Stat Key Info
Daily Unique Visitors 7,182,119
Monthly Visits 217,618,206
Pages per Visitor 12.15
Daily Pageviews 87,298,123
Monthly Visits (SEMrush) 42,181,032
Monthly Visits (SimilarWeb) 209,187,936
Alexa Rank 41
Alexa Reach 0.90%
Avg. visit duration 11:39
Bounce rate 24.44%
Source: Hypestat
Sina Weibo Website Traffic Sources Direct sources: 38.95% of the traffic Referral sources: 27.31% of the traffic Search sources: 30.99% of the traffic Social sources: 2.75% of the traffic Paid sources: 0% of the traffic Source: Hypestat
Sina Weibo: Weibo.com Traffic Source: Desktop vs Mobile 53.64% of the users visit the website through desktop devices 46.36% of the users visit the website through mobile devices Source: Hypestat
Sina Weibo: Weibo.com Ad Revenue Through Website Traffic The following are the estimated ad revenue of Sina Weibo based on the website traffic:
$35,038.09 is the estimated daily ad revenue of Sina Weibo based on website traffic. $1,051,142.70 is the estimated monthly ad revenue of Sina Weibo based on website traffic. $12,788,902.85 is the estimated yearly ad revenue of Sina Weibo based on website traffic. Source: Hypestat
Weibo.com daily earning by country
Country Earning
China $8,197.29
United States $5,481.45
Hong Kong $960.28
Japan $282.85
Taiwan $200.79
Source: Hypestat
Weibo.com daily pageviews by country
Country Pageviews
China 81,972,937
United States 1,134,876
Hong Kong 872,981
Japan 785,683
Taiwan 872,981
Source: Hypestat
How many pageviews are blocked in Sina Weibo? The following list shows the number of pageviews blocked in Sina Weibo:
11,111,305: Daily pageviews blocked 333,339,153: Monthly pageviews blocked 4,055,626,360: Yearly pageviews blocked Source: Hypest
Which top 5 countries visited Sina Weibo the most (2022)? China is the #1 country in which Sina Weibo is most visited, with 82.99% of the users. Then, there's Taiwan, Hong Kong, the USA, and Japan.
Rank Country Percentage
#1 China 82.99%
#2 Taiwan 4.66%
#3 Hongkong 3.20%
#4 United States 2.71%
#5 Japan 1.56%
Source: Similar Web
How much time do people spend in Sina Weibo? The average time spent on Sina Weibo is 10 minutes .
Source: Similarweb
Sina Weibo Mobile App Stats: Android vs iOS These are the key stats and key info on Sina Weibo mobile app on Android as of November 2022:
Key Stat Key Info
Launch Date —
Total Downloads ~10 million
Monthly Downloads ~53,000
Monthly Download Growth -48.50%
Rating Reviews 2.7 out of 5
Total Review Votes ~317,000
These are the key stats and key info on Sina Weibo mobile app on iOS as of November 2022:
Key Stat Key Info
Launch Date January 27, 2010
Total Downloads —
Monthly Downloads ~1.7 million
Monthly Download Growth 6.30%
Rating Reviews 2.4 out of 5
Total Review Votes ~6,300
Sources: Google Play , Apple Store
Sina Weibo: Financial Highlights Sina Weibo’s financial highlight reports from its website always tells the customers and other companies alike about financial data about the company.
From the website, we have compiled financial highlights throughout the years.
Sina Weibo: Financial Highlights - Q1 March 2016 The following data shows Sina Weibo’s financial highlights on Q1 March 2016:
Net Revenues $119.3 million
Advertising and Marketing Revenues $99.2 million
Weibo Value-Added Services $20.0 million
Net Income Attributable to Weibo $7.1 million
Diluted Net Income per Share $0.03
Non-GAAP Net Income Attributable to Weibo $16.4 million
Non-GAAP Diluted Net Income per Share $0.07
Adjusted EBITDA $19.0 million
Monthly Active Users 261 million
Average Daily Active Users 154 million
Percentage of Mobile Users 85.00%
Source: PR Newswire
Sina Weibo: Financial Highlights - Q2 June 2016 The following data shows Sina Weibo’s financial highlights on Q2 June 2016:
Net Revenues $146.9 million
Advertising and Marketing Revenues $127.2 million
Weibo Value-Added Services $19.7 million
Net Income Attributable to Weibo $25.9 million
Diluted Net Income per Share $0.12
Non-GAAP Net Income Attributable to Weibo $35.5 million
Non-GAAP Diluted Net Income per Share $0.16
Adjusted EBITDA $38.8 million
Monthly Active Users 282 million
Average Daily Active Users 126 million
Percentage of Mobile Users 89.00%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 September 2016 The following data shows Sina Weibo’s financial highlights on Q3 September 2016:
Net Revenues $176.9 million
Advertising and Marketing Revenues $156.7 million
Weibo Value-Added Services $20.2 million.
Net Income Attributable to Weibo $32.1 million
Diluted Net Income per Share $0.14
Non-GAAP Net Income Attributable to Weibo $54.6 million
Non-GAAP Diluted Net Income per Share $0.24
Adjusted EBITDA $57.7 million
Monthly Active Users 297 million
Average Daily Active Users 132 million
Percentage of Mobile Users 89.00%
Source: Weibo
Sina Weibo: Financial Highlights - Q4 December 2016 The following data shows Sina Weibo’s financial highlights on Q4 December 2016:
Net Revenues 212.7 million
Advertising and Marketing Revenues $187.9 million
Weibo Value-Added Services $24.9 million
Net Income Attributable to Weibo $43.0 million
Diluted Net Income per Share $0.19
Non-GAAP Net Income Attributable to Weibo $77.0 million
Non-GAAP Diluted Net Income per Share $0.34
Adjusted EBITDA $78.2 million
Monthly Active Users 313 million
Average Daily Active Users 139 million
Percentage of Mobile Users 90%
Source: Weibo
Sina Weibo: Financial Highlights - Q1 March 2017 The following data shows Sina Weibo’s financial highlights on Q1 March 2017:
Net Revenues $199.2 milion
Advertising and Marketing Revenues $169.3 million
Other Revenues $46.9 million
Net Income Attributable to Weibo $46.9 million
Diluted Net Income per Share $0.21
Non-GAAP Net Income Attributable to Weibo $57.8 milliom
Non-GAAP Diluted Net Income per Share $0.26
Adjusted EBITDA $70.5 million
Monthly Active Users 340 million
Average Daily Active Users 154 million
Percentage of Mobile Users 91%
Source: Weibo
Sina Weibo: Financial Highlights - Q2 June 2017 The following data shows Sina Weibo’s financial highlights on Q2 June 2017:
Net Revenues $253.4 million
Advertising and Marketing Revenues $218.3 million
Other Revenues $35.0 million
Net Income Attributable to Weibo $73.5 million
Diluted Net Income per Share $0.33
Non-GAAP Net Income Attributable to Weibo $86.7 million
Non-GAAP Diluted Net Income per Share $0.38
Adjusted EBITDA $103.1 million
Monthly Active Users 361 million
Average Daily Active Users 159 million
Percentage of Mobile Users 92%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 September 2017 The following data shows Sina Weibo’s financial highlights on Q3 September 2017:
Net Revenues $320.0 million
Advertising and Marketing Revenues $276.8 million
Other Revenues $43.2 million
Net Income Attributable to Weibo $101.1 million
Diluted Net Income per Share $0.45
Non-GAAP Net Income Attributable to Weibo $115.2 million
Non-GAAP Diluted Net Income per Share $0.51
Adjusted EBITDA $135.9 million
Monthly Active Users 376 million
Average Daily Active Users 165 million
Percentage of Mobile Users 92%
Source: Weibo
Sina Weibo: Financial Highlights - Q4 December 2017 The following data shows Sina Weibo’s financial highlights on Q4 December 2017:
Net Revenues $377.4 million
Advertising and Marketing Revenues $332.3 million
Value-Added Service Revenues (VAS) $45.1 million
Net Income Attributable to Weibo $131.0 million
Diluted Net Income per Share $0.58
Non-GAAP Net Income Attributable to Weibo $146.0 million
Non-GAAP Diluted Net Income per Share $0.64
Adjusted EBITDA $161.9 million
Monthly Active Users 392 million
Average Daily Active Users 172 million
Percentage of Mobile Users 93%
Source: Weibo
Sina Weibo: Financial Highlights - Q1 March 2018 The following data shows Sina Weibo’s financial highlights on Q1 March 2018:
Net Revenues $349.9 million
Advertising and Marketing Revenues $302.9 million
Value-Added Service Revenues (VAS) $46.9 million
Net Income Attributable to Weibo $99.1 million
Diluted Net Income per Share $0.44
Non-GAAP Net Income Attributable to Weibo $112.6 million
Non-GAAP Diluted Net Income per Share $0.50
Adjusted EBITDA $124.6 million
Monthly Active Users 411 million
Average Daily Active Users 184 million
Percentage of Mobile Users 93%
Source: Weibo
Sina Weibo: Financial Highlights - Q2 June 2018 The following data shows Sina Weibo’s financial highlights on Q2 June 2018:
Net Revenues $426.6 million
Advertising and Marketing Revenues $369.9 million
Value-Added Service Revenues (VAS) $56.6 million
Net Income Attributable to Weibo $140.9 million
Diluted Net Income per Share $0.62
Non-GAAP Net Income Attributable to Weibo $156.1 million
Non-GAAP Diluted Net Income per Share $0.68
Adjusted EBITDA $173.3 million
Monthly Active Users 431 million
Average Daily Active Users 190 million
Percentage of Mobile Users 93%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 September 2018 The following data shows Sina Weibo’s financial highlights on Q3 September 2018:
Net Revenues $460.2 million
Advertising and Marketing Revenues $409.3 million
Value-Added Service Revenues (VAS) $50.9 million
Net Income Attributable to Weibo $165.3 million
Diluted Net Income per Share $0.73
Non-GAAP Net Income Attributable to Weibo $171.8 million
Non-GAAP Diluted Net Income per Share $0.75
Adjusted EBITDA $192.8 million
Monthly Active Users 446 million
Average Daily Active Users 195 million
Percentage of Mobile Users 93%
Source: Weibo
Sina Weibo: Financial Highlights - Q4 December 2018 The following data shows Sina Weibo’s financial highlights on Q4 December 2018:
Net Revenues $481.9 million
Advertising and Marketing Revenues $417.0 million
Value-Added Service Revenues (VAS) $64.9 million
Net Income Attributable to Weibo $166.5 million
Diluted Net Income per Share $0.73
Non-GAAP Net Income Attributable to Weibo $183.6 million
Non-GAAP Diluted Net Income per Share $0.80
Adjusted EBITDA $192 million
Monthly Active Users 462 million
Average Daily Active Users 200 million
Percentage of Mobile Users 93%
Source: Weibo
Sina Weibo: Financial Highlights - Q1 March 2019 The following data shows Sina Weibo’s financial highlights on Q1 March 2019:
Net Revenues $399.2 million
Advertising and Marketing Revenues $341.1 million
Value-Added Service Revenues (VAS) $58.0 million
Net Income Attributable to Weibo $150.4 million
Diluted Net Income per Share $0.66
Non-GAAP Net Income Attributable to Weibo $128.5 million
Non-GAAP Diluted Net Income per Share $0.56
Adjusted EBITDA $140.8 million
Monthly Active Users 465 million
Average Daily Active Users 203 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q2 June 2019 The following data shows Sina Weibo’s financial highlights on Q2 June 2019:
Net Revenues $431.8 million
Advertising and Marketing Revenues $370.7 million
Value-Added Service Revenues (VAS) $61.2 million
Net Income Attributable to Weibo $103.0 million
Diluted Net Income per Share $0.46
Non-GAAP Net Income Attributable to Weibo $156.4 million
Non-GAAP Diluted Net Income per Share $0.68
Adjusted EBITDA $172.8 million
Monthly Active Users 486 million
Average Daily Active Users 211 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 September 2019 The following data shows Sina Weibo’s financial highlights on Q2 September 2019:
Net Revenues $467.8 million
Advertising and Marketing Revenues $412.5 million
Value-Added Service Revenues (VAS) $55.3 million
Net Income Attributable to Weibo $146.2 million
Diluted Net Income per Share $0.64
Non-GAAP Net Income Attributable to Weibo $176.1 million
Non-GAAP Diluted Net Income per Share $0.77
Adjusted EBITDA $196.3 million
Monthly Active Users 497 million
Average Daily Active Users 216 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q4 December 2019 The following data shows Sina Weibo’s financial highlights on Q4 December 2019:
Net Revenues $468.1 million
Advertising and Marketing Revenues $405.9 million
Value-Added Service Revenues (VAS) $62.2 million
Net Income Attributable to Weibo $95.1 million
Diluted Net Income per Share $0.42
Non-GAAP Net Income Attributable to Weibo $176.5 million
Non-GAAP Diluted Net Income per Share $0.77
Adjusted EBITDA $178.2 million
Monthly Active Users 516 million
Average Daily Active Users 222 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q1 March 2020 The following data shows Sina Weibo’s financial highlights on Q1 March 2020:
Net Revenues $323.4 million
Advertising and Marketing Revenues $275.4 million
Value-Added Service Revenues (VAS) $48.0 million
Net Income Attributable to Weibo $52.1 million
Diluted Net Income per Share $0.23
Non-GAAP Net Income Attributable to Weibo $67.4 million
Non-GAAP Diluted Net Income per Share $0.30
Adjusted EBITDA $75.7 million
Monthly Active Users 550 million
Average Daily Active Users 241 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q2 June 2020 The following data shows Sina Weibo’s financial highlights on Q2 June 2020:
Net Revenues $387.4 million
Advertising and Marketing Revenues $340.6 million
Value-Added Service Revenues (VAS) $46.8 million
Net Income Attributable to Weibo $198.4 million
Diluted Net Income per Share $0.86
Non-GAAP Net Income Attributable to Weibo $114.5 million
Non-GAAP Diluted Net Income per Share $0.50
Adjusted EBITDA $135.8 million
Monthly Active Users 523 million
Average Daily Active Users 229 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 June 2020 The following data shows Sina Weibo’s financial highlights on Q3 June 2020:
Net Revenues $465.7 million
Advertising and Marketing Revenues $416.7 million
Value-Added Service Revenues (VAS) $49.1 million
Net Income Attributable to Weibo $33.8 million
Diluted Net Income per Share $0.15
Non-GAAP Net Income Attributable to Weibo $152.9 million
Non-GAAP Diluted Net Income per Share $0.66
Adjusted EBITDA $186.5 million
Monthly Active Users 511 million
Average Daily Active Users 224 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q4 December 2020 The following data shows Sina Weibo’s financial highlights on Q4 December 2020:
Net Revenues $513.4 million
Advertising and Marketing Revenues $453.5 million
Value-Added Service Revenues (VAS) $59.9million
Net Income Attributable to Weibo $29.0 million
Diluted Net Income per Share $0.13
Non-GAAP Net Income Attributable to Weibo $212.7 million
Non-GAAP Diluted Net Income per Share $0.92
Adjusted EBITDA $209.73 million
Monthly Active Users 521 million
Average Daily Active Users 225 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q1 March 2021 The following data shows Sina Weibo’s financial highlights on Q1 March 2021:
Net Revenues $458.9 million
Advertising and Marketing Revenues $390.0 million
Value-Added Service Revenues (VAS) $68.9 million
Net Income Attributable to Weibo $49.8 million
Diluted Net Income per Share $0.22
Non-GAAP Net Income Attributable to Weibo $130.7 million
Non-GAAP Diluted Net Income per Share $0.57
Adjusted EBITDA $156.7 million
Monthly Active Users 530 million
Average Daily Active Users 230 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q2 June 2021 The following data shows Sina Weibo’s financial highlights on Q2 June 2021:
Net Revenues $574.5 million
Advertising and Marketing Revenues $502.3 million
Value-Added Service Revenues (VAS) $72.1 million
Net Income Attributable to Weibo $81.0 million
Diluted Net Income per Share $0.35
Non-GAAP Net Income Attributable to Weibo $182.8 million
Non-GAAP Diluted Net Income per Share $0.79
Adjusted EBITDA $232.4 million
Monthly Active Users 566 million
Average Daily Active Users 246 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 September 2021 The following data shows Sina Weibo’s financial highlights on Q3 September 2021:
Net Revenues $607.4 million
Advertising and Marketing Revenues $537.6 million
Value-Added Service Revenues (VAS) $69.8 million
Net Income Attributable to Weibo $181.7 million
Diluted Net Income per Share $0.78
Non-GAAP Net Income Attributable to Weibo $209.6 million
Non-GAAP Diluted Net Income per Share $0.90
Adjusted EBITDA $255.3 million
Monthly Active Users 573 million
Average Daily Active Users 248 million
Percentage of Mobile Users 94%
Source: Weibo
Sina Weibo: Financial Highlights - Q4 December 2021 The following data shows Sina Weibo’s financial highlights on Q4 December 2021:
Net Revenues $616.3 million
Advertising and Marketing Revenues $550.8 million
Value-Added Service Revenues (VAS) $65.5 million
Net Income Attributable to Weibo $115.7 million
Diluted Net Income per Share $0.50
Non-GAAP Net Income Attributable to Weibo $195.5 million
Non-GAAP Diluted Net Income per Share $0.83
Adjusted EBITDA $144.8 million
Monthly Active Users 573 million
Average Daily Active Users 249 million
Percentage of Mobile Users 95%
Source: Weibo
Sina Weibo: Financial Highlights - Q1 March 2022 The following data shows Sina Weibo’s financial highlights on Q1 March 2022:
Net Revenues $484.6 million
Advertising and Marketing Revenues $427.1 million
Value-Added Service Revenues (VAS) $57.5 million
Net Income Attributable to Weibo $67.5 million
Diluted Net Income per Share $0.29
Non-GAAP Net Income Attributable to Weibo $132.9 million
Non-GAAP Diluted Net Income per Share $0.56
Adjusted EBITDA $153 million
Monthly Active Users 582 million
Average Daily Active Users 252 million
Percentage of Mobile Users 95%
Source: Weibo
Sina Weibo: Financial Highlights - Q2 June 2022 The following data shows Sina Weibo’s financial highlights on Q2 June 2022:
Net Revenues $450.2 million
Advertising and Marketing Revenues $385.6 million
Value-Added Service Revenues (VAS) $64.6 million
Net Income Attributable to Weibo $28.3 million
Diluted Net Income per Share $0.12
Non-GAAP Net Income Attributable to Weibo $109.7 million
Non-GAAP Diluted Net Income per Share $0.46
Adjusted EBITDA $132.9 million
Monthly Active Users 582 million
Average Daily Active Users 252 million
Percentage of Mobile Users 95%
Source: Weibo
Sina Weibo: Financial Highlights - Q3 September 2022 The following data shows Sina Weibo’s financial highlights on Q3 September 2022:
Net Revenues $453.6 million
Advertising and Marketing Revenues $393.4 million
Value-Added Service Revenues (VAS) $60.1 million
Net Income Attributable to Weibo $17.1 million
Diluted Net Income per Share $0.07
Non-GAAP Net Income Attributable to Weibo $119.0 million
Non-GAAP Diluted Net Income per Share $0.50
Adjusted EBITDA $144.7 million
Monthly Active Users 584 million
Average Daily Active Users 253 million
Percentage of Mobile Users 95%
Source: Weibo