LinkedIn was founded in 2003 in the USA. There are 21,000 employees at LinkedIn, and the company's revenue is over $10 billion. The net income is over $159.2 million.
Now, let's have a look at the key details about LinkedIn.
Key Stats
Key Info
Date launch
May 5, 2003
Headquarters
Sunnyvale, California, U.S.A
Founder(s)
• Reid Hoffman, Eric Ly
Key people
• Ryan Roslansky, Melissa Selcher (CMO), Raghu Hiremagalur (CTO), James Chuong (CFO), Jeff Weiner (Executive Chairman)
LinkedIn earned around 6.4 billion from users who paid for premium accounts, in addition to 4.4 billion from other revenues and 3.8 billion from advertising in 2021.
The table below shows you how much money LinkedIn earned through adverts, premium accounts (LinkedIn paid service), as well as from other sources.
2021
2020
2019
Revenue from Adverts (USD)
$3.82 billion
$3 billion
$2.51 billion
Revenue from Premium Account (USD)
$4.45 billion
$4.23 billion
$4.01 billion
Other Revenue (USD)
$6.47 billion
$5.08 billion
$4.24 billion
You can notice how LinkedIn's largest individual segment is 'Premium Account', since it has always produced a large portion of the revenue from 2019 to 2022.
Looking at revenue by premium accounts, LinkedIn made $4 billion in 2019, jumping by a few millions every new year, and reaching $4.45 billion in 2021.
LinkedIn has raised $154.8 million in investment over seven rounds. Their most recent funding came on February 15, 2016, in the form of a Post-IPO Equity round.
The first LinkedIn funding took place in November 2003, and the latest one was in February 2016.
While we don't know much about the 2016 funding, we know much about the previous ones. Let's take a look at them!
Announced Date
Transaction Name
Number of Investors
Money Raised
Lead Investors
Feb 15, 2016
Post-IPO Equity - LinkedIn
1
-
-
Dec 1, 2009
Secondary Market - LinkedIn
1
$51.6 million
-
Oct 22, 2008
Series D - LinkedIn
4
$22.7 million
-
Jun 17, 2008
Series D - LinkedIn
5
$53 million
Bain Capital Ventures
Jan 29, 2007
Series C - LinkedIn
3
$12.8 million
Bessemer Venture Partners, Global Founders Capital
Oct 1, 2004
Series B - LinkedIn
1
$10 million
Greylock
Nov 1, 2003
Series A - LinkedIn
3
$4.7 million
Sequoia Capital
LinkedIn's greatest funding was in 2008, when Bain Capital Ventures and 4 other investors raised $53 million.
How does LinkedIn make money? (LinkedIn Business Model)
LinkedIn generates revenue from the sale of advertising, recruiting services, and membership benefits, as well as through its talent solutions, marketing solutions, and premium subscriptions.
How many people work at LinkedIn?
In 2022, there were approximately 21 thousand LinkedIn employees worldwide, up from an estimated 16 thousand in 2021, indicating a year-on-year increase in employees of more than 18.
In 2019, there were over 10,000 people working at LinkedIn. In 2022, there have been over 21,000 people working there.
The number of monthly active users on LinkedIn in the US increased to 66.8 million in 2022 from 58.5 million in 2018.
LinkedIn was always popular in the US. Since 2018, there have always been over 50 million users in the US, and the numbers keep on going up every year.
That's why LinkedIn reached 66.8 million users in the US in 2022.
Who are the top 5 leading traffic referrers to LinkedIn.com? (2022)
Over 11.1% of LinkedIn.com's referral traffic as of May 2022 came from click.appcast.io. Github.com, which contributed more than 6% of referral traffic to the business networking site LinkedIn, was its second-largest referral traffic driver.
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