Facebook Messenger Revenue and Growth Statistics (2024)

Facebook Messenger Key Facts

• In 2022, Facebook Messenger had over 3 billion monthly active users, making it the most popular online social network globally.
• Facebook approximately has 2 billion daily active users by the end of 2022.
• The number of Facebook Messenger accounts as of 2022 was 2.96 billion users accounts.
• Facebook Messenger owns and controls roughly 67.67% of the global instant messaging and VOIP market.
• As of 2022, Facebook Messenger users exchanged more than 9.7 million messages per minute, 583 million messages per hour, 14 billion messages per day, 420 billion messages per month, and 5 trillion messages in 2022 alone.
• Each Facebook Messenger Month Active User is worth $40, and Facebook Messenger is worth $124 billion in 2022, based on the number of MAU.
• The total number of messenger downloads for all platforms supported fell to roughly 350 million downloads in 2022, continuing the downward trend.
• More than 5 billion people have downloaded the Android version of Facebook Messenger, and more than 100.3 million people have downloaded it from the iOS app store.
• 53.97% of Facebook Messenger users are men, and 46.03% are women.
• The majority of visitors are between the ages of 18 and 24.
• The Philippines have the most Facebook users in 2022, with a total of 538.65 million DAU.
• Around 30 minutes are spent each day sending and receiving messages on Facebook Messenger by users worldwide. This proves that Messenger users frequently spend more than 15 hours a month logged in.

Facebook Messenger Overview (About Facebook Messenger)

A glance at Facebook Messenger

Whether used for personal or business reasons, messaging apps are transforming how we use our gadgets.

Over 146 million mobile chat app users are anticipated in the United States in 2020. Despite the fact that there is clearly space for development in several areas, Facebook Messenger users can still expect a lot from the service. The findings are encouraging, and as of 2020, there were reportedly 2.77 billion users globally of mobile messaging apps, which is expected to rise to three billion by 2022.

According to data on Messenger users from January 2021, those between the ages of 25 and 34 made up the majority of Facebook Messenger users in the United States (24.6%).

How many Facebook Messenger monthly active users (MAU) are there?

In 2022, Facebook Messenger had over 3 billion monthly active users, making it the world's most popular social network.

Source: Statista

How many Facebook Messenger daily active users are there? (Facebook Messenger DAU)

Facebook to reach 2 billion daily active users by 2022.

Source: Statista

How many users are there on Facebook Messenger DB? (Facebook Messenger Accounts)

The number of Facebook Messenger accounts as of 2022 was 2.96 billion users accounts.

What is Facebook Messenger's market share in the instant messaging industry?

Facebook Messenger owns and controls roughly 67.67% of the global instant messaging and VOIP market.

Source: Stat Counter

How many messages are exchanged on Facebook Messenger every Minute?

As of 2022, Facebook Messenger users were exchanging an immense amount of messages; with more than 9.7 million messages being sent every minute, 583 million messages per hour, 14 billion messages per day, 420 billion messages per month, and an incredible 5 trillion messages in 2022 alone.

What is Facebook's Messenger Payment Service?

Facebook Pay is a payment method customers can use to buy their products.

Facebook users who want to use Facebook Pay start by adding their payment, shipping, and personal information to the Facebook app. Then, when they buy your products on social media or your business website, they can choose Facebook Pay at checkout.With payments in Messenger, you can securely send and receive money with friends in chats.

Source: Facebook

Does Facebook Messenger Payment charge a fee?

There are no fees for sending or receiving money through Messenger.

Everyone can use this feature to send money to friends and family for free. If you already have a payment method linked to your account, any funds sent to you are immediately transferred.

Source: Facebook

How much is Facebook Messenger worth? (Valuation)

If each Facebook Messenger Monthly Active User is worth $40, then Facebook Messenger is worth $124 billion in 2022, based on the number of MAU.

Worth noting is that Facebook’s ability to monetize an MAU to this value ($40/user) might be accurate today. In the past, they were probably far from that. However, valuations are projected values regardless, so we’ll extend the table further with the $40/user value in mind.

Source: The Street

Facebook Messenger Revenue

Revenues for Facebook Messenger fell by nearly 73% in 2021 compared to the previous year.

Plans to monetize the instant messaging app have been in the works since 2017 when Messenger generated approximately 130 thousand US dollars in revenue.

NOTE: This does not include the ad revenue FB Messenger is generating.

Facebook is serving ads through FB Messenger as well, but below is only the direct revenue generated by the chat app. Check out our statistics article on Facebook for the full ad revenue.

Source: Statista

How does Facebook Messenger make money?

Advertisements are targeted via messenger, and advertisers are charged on a pay-per-read basis.

Allowing customers to complete tasks such as shopping (allowing small businesses to sell products directly to customers), ride-hailing, bill payments, and other activities from within the chat app.

Who owns Facebook Messenger?

Messenger is a proprietary platform and instant messaging program that Meta Platforms established.

The service, which was first introduced in 2008 as Facebook Chat, had a revamp in 2010,  standalone iOS and Android apps became available in 2011, and standalone Facebook Portal hardware for Messenger calling became accessible in 2018.

In April 2020, Facebook will formally introduce Messenger for Desktops. Customers can now download a standalone app or access the internet interface.

Facebook established a separate internet interface and separated the messaging feature from the main Facebook app  (Messenger.com).

Where is Facebook Messenger available?

Facebook is accessible from anywhere in the world, but it is censored or restricted by the governments of some countries.

Which countries have Facebook censorship or restrictions?

Facebook access is now prohibited or severely restricted in several nations. Other nations have also imposed various restrictions on using the website. China, Iran, North Korea, and Russia are the only nations that continue to prohibit access to social networking sites as of July 2022.

What operating system is supported by Facebook Messenger?

For desktop users, Facebook Messenger is accessible on Windows and Mac OS. Additionally accessible to users of mobile devices with iOS and Android versions.

Facebook Messenger: number of downloads

Between 2015 and 2017, global downloads of Facebook's own instant messaging app averaged around 777 million.

Facebook Messenger had the most global downloads during the examined period in 2018, only to see the number begin to decline the following year. The annual number of Facebook Messenger downloads worldwide fell to 508 million in 2020, and 353 million in 2021.

Despite the decrease in downloads, Facebook Messenger was the second most popular instant messaging app in the world as of January 2021.

The total number of messenger downloads for all platforms supported fell to roughly 350 million downloads in 2022, continuing the downward trend.

Source: Statista

How many downloads do Facebook Messenger mobile versions have?

More than 5 billion people have downloaded the Android version of Facebook Messenger, and more than 100.3 million people have downloaded it from the iOS app store.

Source: Apps Apple, Play Google

Who are Facebook Messenger users? (Demography)

Facebook Messenger users by gender

53.97% of Facebook Messenger users are men, and 46.03 % are women.

Source: Similar Web

Facebook Messenger users by age

The majority of visitors are between the ages of 18 and 24.

Source: Similar Web

Facebook Messenger Daily Active Users by country in 2022

The Philippines have the most Facebook Messenger Daily Active Users in 2022, with a total of 538.65 million DAU.

According to the report, the second place went to the United States of America, which had 328,86 million DAU.

The third was Vietnam, which had 211.26 million DAU.

Facebook Messenger Traffic Analysis

Facebook Messenger Traffic Sources

Direct traffic accounted for 93.56% of desktop visits to messenger.com last month, with search accounting for the remaining 3.13%.

Source: Similar Web

Facebook Messenger Social Media Traffic Sources

The majority of messenger.com's social media traffic comes from Facebook, followed by YouTube and Twitter.

Source: Similar Web

Facebook Messenger Traffic by Devices: Desktop vs Mobile

In the Philippines, Poland, Belgium, the United States, and Vietnam, more users use their desktop computers to access Facebook Messenger.

Source: SEMRUSH

How much time do people spend on Facebook Messenger?

Around 30 minutes are spent each day sending and receiving messages on Facebook Messenger by users worldwide. This proves that Messenger users frequently spend more than 15 hours a month logged in.

Source: SEMRUSH